The Government is preparing to review its media buying business, currently handled by WPP's M4C and expected to be worth in the region of £120m next year, as part of a shake-up in its approach to its marketing activities.
The World Federation of Advertisers (WFA) has today unveiled a provisional agenda for its 2012 Global Marketing Conference in March, including keynote presentations from marketing leaders at Anheuser-Busch InBev, L'Oreal and Coca-Cola.
Matt Williams is a little distressed by Kindred's "Make mine milk" campaign for the Milk Marketing Forum:
Elvis and 438 Marketing have won top honours for creating outstanding bus advertising in the CBS Outdoor Big Bus Challenge, held in association with Campaign.
Bmi, the international airline, has appointed Lida to handle its direct marketing activity.
AOL is backing the UK launch of The Huffington Post with a major marketing campaign that encourages commuters to blog.
M&C Saatchi has has been appointed to launch VisitBritain's £100m global marketing campaign, as part of the Government's initiative to fund tourism in Britain with leading businesses.
Zip, the firelighter and ignition products brand, has appointed WFCA as its retained agency after a pitch.
Vodafone is holding a review of its UK direct marketing account, currently held by Partners Andrews Aldridge.
CANNES 2010 - Crispin Porter & Bogusky and Wieden & Kennedy Portland have taken the top prizes in this year's Cannes Lions Titanium & Integrated category.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters
