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Government readies £120m media buying review in marketing shake-up

The Government is preparing to review its media buying business, currently handled by WPP's M4C and expected to be worth in the region of £120m next year, as part of a shake-up in its approach to its marketing activities.

B&Q calls direct marketing review

B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets professionals in the building trade.

The Guardian reviews direct marketing account

Guardian News & Media is reviewing the direct marketing account for The Guardian.

Diet Chef appoints CMW to £3.6m integrated account

Diet Chef, the food delivery service, has appointed CMW to handle its estimated £3.6m integrated account, following a competitive three-way pitch.

Burger King reappoints Open for direct marketing

Burger King has retained Open, DLKW Lowe's specialist direct and in-store agency, to handle its direct marketing account.

G2 Joshua boosts shopper marketing offering

G2 Joshua has hired Owen Catto as creative director and Matthew Stockton as global brand director.

Weisinger joins EDC as marketing chief

EDC Communications, the owner of Dare, has hired Helen Weisinger as its group chief marketing officer.

SFW nets SAV Credit integrated account

SAV Credit has appointed SFW to handle its integrated account across its Aqua, Marbles and Opus credit cards.

Domino's Pizza calls digital and direct marketing review

Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK's largest pizza delivery company has approached agencies directly ahead of a contest for the business.

Jo Bacon joins MTV in marketing role

Jo Bacon, the former business director at Rainey Kelly Campbell Roalfe/Y&R, has joined MTV Networks UK and Ireland as its vice-president of marketing, creative and publicity.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.