B&Q calls direct marketing review
17 May 2012 | by Sara Kimberley
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets professionals in the building trade.
The Government is preparing to review its media buying business, currently handled by WPP's M4C and expected to be worth in the region of £120m next year, as part of a shake-up in its approach to its marketing activities.
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets professionals in the building trade.
Guardian News & Media is reviewing the direct marketing account for The Guardian.
Diet Chef, the food delivery service, has appointed CMW to handle its estimated £3.6m integrated account, following a competitive three-way pitch.
Burger King has retained Open, DLKW Lowe's specialist direct and in-store agency, to handle its direct marketing account.
G2 Joshua has hired Owen Catto as creative director and Matthew Stockton as global brand director.
EDC Communications, the owner of Dare, has hired Helen Weisinger as its group chief marketing officer.
SAV Credit has appointed SFW to handle its integrated account across its Aqua, Marbles and Opus credit cards.
Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK's largest pizza delivery company has approached agencies directly ahead of a contest for the business.
Jo Bacon, the former business director at Rainey Kelly Campbell Roalfe/Y&R, has joined MTV Networks UK and Ireland as its vice-president of marketing, creative and publicity.
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