A new survey of marketers shows the majority are likely to keep marketing spend level across all channels or increase it during 2012, agency intermediary FindGood claims.
Marketing budgets were revised down for the second successive quarter as doubts over consumers' willingness to spend prevailed, according to the IPA/BDO Bellwether survey released today.
Revenue and pre-tax profits have dropped at Digital Marketing Group, with chief executive Ben Langdon blaming delays in client decisions in its creative agency division for its new business conversion record.
The Top 40 DMSP agencies reported modest total growth in gross income of 3.7 per cent in their most recent filed accounts. Anecdotal evidence suggests that the majority of even this modest growth was achieved in the earlier part of 2008.
LONDON - The IPA's Q2 Bellwether report shows that the rate at which marketing spend is declining has slowed for the second quarter in a row.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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