MAA launches diploma in Integrated Marketing
04 Oct 2011 | by Sara Kimberley
The MAA (Marketing Agencies Association) is introducing a diploma in Integrated Marketing for agency professionals.
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Turkey of the Week - Kindred/Milk Marketing Board
06 Oct 2011
Matt Williams is a little distressed by Kindred's "Make mine milk" campaign for the Milk Marketing Forum:
Clear Channel hires AOL's Emma Newman as marketing director
13 Sep 2011 | by Maisie McCabe
Clear Channel Outdoor has appointed AOL's senior director of UK marketing, Emma Newman, to the position of UK marketing director, replacing Pip Hainsworth.
Elvis and 438 Marketing triumph in CBS Big Bus Challenge
09 Sep 2011 | by Lynsey Barber
Elvis and 438 Marketing have won top honours for creating outstanding bus advertising in the CBS Outdoor Big Bus Challenge, held in association with Campaign.
Sue Ryder in hunt for integrated shop
08 Sep 2011 | by Matt Williams
Sue Ryder, the health and social care charity, is looking for an agency to handle its integrated advertising account.
Rory Sutherland: Why opposing views on marketing theory are often both right
25 Aug 2011 | by Rory Sutherland
All too often, the opposite of a big idea is itself a big idea.
Bmi hands direct marketing account to Lida
19 Aug 2011 | by Sara Kimberley
Bmi, the international airline, has appointed Lida to handle its direct marketing activity.
E.ON kicks off review of £5m direct marketing business
18 Aug 2011 | by Sara Kimberley
E.ON, the energy company, is reviewing its £5 million direct marketing account.
GMG Radio retains Clear Marketing for ad business
10 Aug 2011 | by Sara Kimberley
GMG Radio has reappointed Clear Marketing Communications to its ad account for the Real Radio network.
HMDG appoints first marketing director
09 Aug 2011 | by Sophie Maden
Lisa Rokny, head of digital creative and development at CBS Outdoor, has been appointed the first marketing director at ad agency HMDG.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
