22 May 2012
| by Maisie McCabe
marketing activities....for agencies to provide creative services and delivery and execution services (including direct marketing ...
, the Government will tender for its second framework including market research, communications planning ...
18 May 2012
| by Maisie McCabe
Marketers should wrestle back some of the power from finance departments because the outcomes you...that in the past many chief executives were former marketers but today 70% of chief executives are former finance ...
that has been taken over by the marketing department, while a penguin is an albatross that has been taken ...
said: "We need the third eye of behavioural economics to tell us what logic won't and market research ...
17 May 2012
| by Sara Kimberley
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets...does not retain a direct marketing agency. In the past, it has worked with agencies including RMG ...
17 May 2012
John Parslow, the Nissan UK marketing chief, cannot afford to take his foot off the accelerator ...
-so-small matter of establishing the Nissan Leaf, the first mass-market 100 per cent electric car, and convincing ...
will be electric.
"Our marketing communications has got a big job to step up to," Parslow declares.
You can ...
15 May 2012
| by Loulla-Mae Eleftheriou-Smith
contestants to create an integrated campaign for the English Sparkling Wine Association, to be judged by Lord ...
.
Jason Nicholas, group managing director at Billington Cartmell, said: "Today s marketers know that the key to successful marketing is finding a compelling message that can be delivered across a range ...
11 May 2012
| by Matthew Chapman
A new survey of marketers shows the majority are likely to keep marketing spend level across all...333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...
marketing spend for the financial year has risen slightly for the first time since 2008/09 and marketing ...
and respondents are primarily marketing directors/budget decision makers, selected to ensure data provides ...
10 May 2012
| by Sara Kimberley
Guardian News & Media is reviewing the direct marketing account for The Guardian....The review follows The Guardian s investment in a new direct marketing team that is responsible for maintaining and building the newspaper s relationship with its readers. It has contacted agencies directly.
MRM Meteorite currently handles The Guardian s strategic planning, subscriber products, subscriber ...
10 May 2012
performance marketing experts....BARRY LEE - MANAGING DIRECTOR, PERFORMICS
- How can performance marketing enable clients ...
marketing is simply an extension of media planning, which has always been focused on reaching the right consumer at the right time, irrespective of the channel the consumer is using. What performance marketing ...
08 May 2012
| by Sara Kimberley
Diet Chef, the food delivery service, has appointed CMW to handle its estimated £3.6m integrated...European markets.
Liz Wilson, chief executive, CMW, said: "This is a fantastic opportunity ...
to own this area."
Liz Dale, marketing director, Diet Chef, said: "CMW's pitch provided us ...
and consumers and provided some truly integrated creative thinking."
In January Diet Chef appointed ...
04 May 2012
Facebook shares will float on the US market on Friday 18 May, according to reports. The initial
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