WPP overtakes Omnicom as biggest marketing group
05 Jan 2011 | by Daniel Farey-Jones
WPP last year registered the largest revenue for a global publicly listed marketing services company, pushing Omnicom out of the top spot.
The Royal Mail has called a statutory review of its integrated advertising account.
WPP last year registered the largest revenue for a global publicly listed marketing services company, pushing Omnicom out of the top spot.
WPP Digital is investing $5m (£3.14m) into Buddy Media, a Facebook management system used by some of the world's leading brands.
The former BBC marketing chief Sue Farr, who quit the corporation last June, has been appointed by the public relations company Golin/Harris to run its European operations. Golin/Harris is owned by the Interpublic Group. - General release.
Carlton has signed a deal with Roche, the pharmaceutical giant, for Rennie, its flagship brand, to sponsor Christmas ITV. The deal is the first for the TV broadcaster under the new Independent Television Commission code that allows the product to appear within the credits. - General release.
Phil Geier, the chairman of Interpublic, has been in discussions with Deutsch, the independent US agency, about the possibility of a takeover. Donny Deutsch, the agency's chairman, confirmed that although talks had taken place with a number of holding companies, he had no definite plans to do anything...
- The Government is to curb the ability of Britain's drug companies to run direct mail campaigns targeting individual patients.
- The Government is to curb the ability of Britain's drug companies to run direct mail campaigns targeting individual patients.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.