to remove filtersGHD hands direct marketing account to PAA
07 Oct 2010 | by Matt Williams
GHD, the global haircare appliances brand, has appointed Partners Andrews Aldridge to handle its direct marketing.
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Westfield kicks off customer relationship marketing pitch
17 Feb 2011 | by Matt Williams
Westfield, the UK shopping-centre owner, is looking for an agency to handle its customer relationship marketing business.
Zip appoints WFCA for marketing drive
14 Jul 2010 | by Joe Thomas
Zip, the firelighter and ignition products brand, has appointed WFCA as its retained agency after a pitch.
Signet Jewelers calls pitch for direct marketing business
30 Apr 2009 | by Staff
LONDON - Signet Jewelers, the speciality jewellery retailer that owns brands including H Samuel and Ernest Jones, is looking for an agency to handle its direct marketing account.
Peugeot appoints CMW to integrated fleet business account
07 Jan 2009 | by Matt Williams
LONDON - Peugeot has handed the £1 million integrated account for its fleet business to CMW, following a five-way pitch against undisclosed agencies.
Twinings launches Christmas direct marketing campaign
08 Dec 2008 | by Hadassah Nymark
LONDON - Twinings today launched a direct marketing campaign in the run-up to the festive season in a bid to increase sales of tea, coffee and hot chocolate.
Hotline: Domestic & General hunts for direct marketing agency
24 Oct 2008
Domestic & General, the appliance protection specialist, is on the hunt for a direct marketing agency to handle its pan-European and Australian account. The review is being led by the AAR.
The Week: P&G and Unilever pledge not to slash marketing budgets
27 Jun 2008
The consumer goods giants Unilever and Procter & Gamble have said they will not be cutting their marketing budgets, despite widespread fears among agencies that spend will be slashed as the world economy slows down.
Porsche reviews integrated advertising account
14 Feb 2008 | by Kate Nettleton
Porsche has kicked off a review of its £1 million integrated advertising account, just seven months after appointing M&C Saatchi to the business.
The Week: People News - Unilever rejigs marketing
20 Jul 2007
Unilever has axed three of its five top marketing positions as part of its One Unilever streamlining drive.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
