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Vauxhall calls direct marketing review

General Motors UK is reviewing its Vauxhall direct marketing account.

WPP takes stake in US motorsport marketing agency

WPP has invested an undisclosed sum in US motorsport marketing agency Just Marketing International.

Ford Direct unveils nostalgic direct marketing pack

LONDON - Ford is encouraging consumers to take a trip down memory lane through a new direct marketing campaign created by Orchestra.

Publicis Groupe and Microsoft form mobile marketing partnership

LONDON - Phonevalley, Publicis Groupe's mobile marketing agency and part of VivaKi, has forged a strategic agreement with Microsoft.

GM increases its marketing budget

DETROIT - General Motors has announced that it will be increasing its advertising budget for the rest of this year and during 2010.

AnalogFolk lands Seat UK digital marketing account

LONDON - Seat UK has handed AnalogFolk its digital advertising account following a pitch against AKQA, Code Computer Love and Soup.

CMW picks up Citroën direct marketing account

LONDON - Citroën has appointed CMW to its direct marketing account after a pitch against Inferno.

Peugeot appoints CMW to integrated fleet business account

LONDON - Peugeot has handed the £1 million integrated account for its fleet business to CMW, following a five-way pitch against undisclosed agencies.

Porsche reviews integrated advertising account

Porsche has kicked off a review of its £1 million integrated advertising account, just seven months after appointing M&C Saatchi to the business.

Close-Up: Newsmaker - Honda marketing chief wants hardworking ads

Jeff Dodds will prioritise making life easier for Honda's dealers over adding to its bulging awards cabinet, John Tylee writes.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.