Search results for Integrated Marketing

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Westfield kicks off customer relationship marketing pitch

Westfield, the UK shopping-centre owner, is looking for an agency to handle its customer relationship marketing business.

Publicis Groupe and Microsoft form mobile marketing partnership

LONDON - Phonevalley, Publicis Groupe's mobile marketing agency and part of VivaKi, has forged a strategic agreement with Microsoft.

Fat Face appoints MCBD for marketing push

Fat Face has appointed Miles Calcraft Briginshaw Duffy to its UK advertising account, after a pitch against undisclosed agencies.

Pineapple hands RMG Connect its digital marketing account

LONDON - RMG Connect has picked up the digital marketing account for Pineapple Dance Studios.

Elvis picks up Wrangler pan-European integrated account

LONDON - Wrangler, the California-based jeans manufacturer, has appointed Elvis to its pan-European integrated account.

Hotline: Oakley looks for integrated agency

Oakley is looking for an integrated agency to handle its ad account. The sports eyewear brand is thought to have already approached a number of agencies, with a decision set to be made before Christmas.

Lifestage Marketing: Death of the age specialist?

Why would a brand choose an agency that only targets one lifestage? Because they know their market, Glen Mutel says.

Marketing by Music: The refuseniks

Having their music appear in commercials can propel the artists' fame into the stratosphere, as well as aiding their bank accounts. Yet some artists choose to resist. Pippa Considine finds out why.

Marketing by Music: The magic of music

The right music can work wonders for a brand but to reach a wider variety of target audiences, it must have the ability to exploit multichannel opportunities. Jim Davies looks at the brands making the most of today's multimedia landscape.

MEDIA: STRATEGY OF THE WEEK - NEW LOOK. New Look opens its London flagship with an integrated strategy

Grand store openings are big events but are not usually associated with clever and creative advertising. Retailers seem to take the view that a dull press ad in the local paper will do the job.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.