The Year Ahead For ... Marketing
12 Jan 2012 | by Gavin Patterson
Gavin Patterson says the marketing industry deserves credit for its early adoption of the digital economy, but will finally fulfil its promise this year.
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Government readies £120m media buying review in marketing shake-up
22 May 2012 | by Maisie McCabe
The Government is preparing to review its media buying business, currently handled by WPP's M4C and expected to be worth in the region of £120m next year, as part of a shake-up in its approach to its marketing activities.
TMW lands Sue Ryder integrated business
08 Dec 2011 | by Sara Kimberley
Sue Ryder, the charity that funds and operates hospices, has completed its three-month review by appointing Tullo Marshall Warren to its estimated £2 million integrated business.
Beta nets Nuffield integrated account
20 Oct 2011 | by Matt Williams
Nuffield, the UK's largest health charity, has appointed Beta to handle its integrated advertising account.
Sue Ryder in hunt for integrated shop
08 Sep 2011 | by Matt Williams
Sue Ryder, the health and social care charity, is looking for an agency to handle its integrated advertising account.
Royal Mail calls integrated advertising pitch
09 Jun 2011 | by Matt Williams
The Royal Mail has called a statutory review of its integrated advertising account.
Marketing budgets reduced 5.1% in first quarter
18 Apr 2011 | by Daniel Farey-Jones
Marketing budgets were revised down for the second successive quarter as doubts over consumers' willingness to spend prevailed, according to the IPA/BDO Bellwether survey released today.
OgilvyOne wins Drinkaware integrated brief
03 Feb 2011 | by Matt Williams
Drinkaware, the alcohol-awareness charity funded by the drinks industry, has hired OgilvyOne to handle its integrated advertising account.
Marketing budgets drop 5.4% ahead of uncertain 2011
17 Jan 2011 | by Arif Durrani
Marketing budgets were revised down in the fourth quarter of 2010 amid uncertainty surrounding the economic recovery in 2011, according to the IPA / BDO Bellwether survey published today.
'Student loans are a marketing catastrophe', says IPA president
14 Jan 2011 | by Arif Durrani
The coalition Government's decision to increase university tuition fees to £9,000 is a "marketing catastrophe", according to Rory Sutherland, vice-chairman of Ogilvy Group UK and president of the Institute of Practitioners in Advertising (IPA) .
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
