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The Guardian reviews direct marketing account

Guardian News & Media is reviewing the direct marketing account for The Guardian.

Double Standards - How is performance marketing helping digital?

Highly targeted campaigns are now delivering superior ROI for digital clients, according to two performance marketing experts.

Fourteen UK agencies appointed as Facebook's preferred marketing developers

Glue Isobar, AKQA and Dare are among the 14 UK companies to join Facebook's new global Preferred Marketing Developer (PMD) programme.

'Agencies are critical', says Facebook's marketing chief

Media and creative agencies have a "critical" role to play in Facebook's future plans, according to global marketing leader Carolyn Everson.

Pottermore hands marketing brief to Momentum UK

Momentum UK, the integrated marketing agency, has been appointed to handle JK Rowling's latest project, Pottermore, with a brief that brings digital and social activity to the fore.

WFA unveils keynote speakers for Global Marketing Conference

The World Federation of Advertisers (WFA) has today unveiled a provisional agenda for its 2012 Global Marketing Conference in March, including keynote presentations from marketing leaders at Anheuser-Busch InBev, L'Oreal and Coca-Cola.

Is gamification the next big thing in marketing?

Brands should only use gaming elements when truly appropriate, two experts caution.

Rufus Olins appointed chief executive of Newspaper Marketing Agency

The Newspaper Marketing Agency, the trade body that represents the interests of the UK's national newspapers, has appointed Rufus Olins, the former chief executive of Warc, as its chief executive.

The Year Ahead For ... Marketing

Gavin Patterson says the marketing industry deserves credit for its early adoption of the digital economy, but will finally fulfil its promise this year.

Claire Beale: Adland should applaud the marketing heroes

I met a senior marketer the other day who told me he wanted to be famous. He wanted to achieve this by doing marketing that everybody talked about, and that got everybody talking about him. "I want to be a celebrity marketer," he said. I'm not kidding and I don't think he was either.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.