Double Standards - How is performance marketing helping digital?
10 May 2012
Highly targeted campaigns are now delivering superior ROI for digital clients, according to two performance marketing experts.
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Guardian News & Media is reviewing the direct marketing account for The Guardian.
Highly targeted campaigns are now delivering superior ROI for digital clients, according to two performance marketing experts.
Glue Isobar, AKQA and Dare are among the 14 UK companies to join Facebook's new global Preferred Marketing Developer (PMD) programme.
Media and creative agencies have a "critical" role to play in Facebook's future plans, according to global marketing leader Carolyn Everson.
Momentum UK, the integrated marketing agency, has been appointed to handle JK Rowling's latest project, Pottermore, with a brief that brings digital and social activity to the fore.
The World Federation of Advertisers (WFA) has today unveiled a provisional agenda for its 2012 Global Marketing Conference in March, including keynote presentations from marketing leaders at Anheuser-Busch InBev, L'Oreal and Coca-Cola.
Brands should only use gaming elements when truly appropriate, two experts caution.
The Newspaper Marketing Agency, the trade body that represents the interests of the UK's national newspapers, has appointed Rufus Olins, the former chief executive of Warc, as its chief executive.
Gavin Patterson says the marketing industry deserves credit for its early adoption of the digital economy, but will finally fulfil its promise this year.
I met a senior marketer the other day who told me he wanted to be famous. He wanted to achieve this by doing marketing that everybody talked about, and that got everybody talking about him. "I want to be a celebrity marketer," he said. I'm not kidding and I don't think he was either.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.