B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets professionals in the building trade.
A new survey of marketers shows the majority are likely to keep marketing spend level across all channels or increase it during 2012, agency intermediary FindGood claims.
The World Federation of Advertisers (WFA) has today unveiled a provisional agenda for its 2012 Global Marketing Conference in March, including keynote presentations from marketing leaders at Anheuser-Busch InBev, L'Oreal and Coca-Cola.
Mark Sinnock, former marketing director at UK supermarket chain Asda, has taken up the role of planning director at Ogilvy & Mather Asia Pacific.
Zip, the firelighter and ignition products brand, has appointed WFCA as its retained agency after a pitch.
Viral View looks at how Lego Cl!ck and Coca-Cola managed to create successful viral campaigns which reflected their wider marketing message.
LONDON - Littlewoods has called a review of its estimated £7 million search marketing account.
LONDON - Phonevalley, Publicis Groupe's mobile marketing agency and part of VivaKi, has forged a strategic agreement with Microsoft.
LONDON - Sony has appointed HS&P and Live & Breathe to handle the retail marketing account for its consumer electronics division.
LONDON - RMG Connect has picked up the digital marketing account for Pineapple Dance Studios.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters