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Marketing spend to increase in 2012, indicates survey

11 May 2012 | by Matthew Chapman

A new survey of marketers shows the majority are likely to keep marketing spend level across all channels or increase it during 2012, agency intermediary FindGood claims.

US agencies dominate Titanium & Integrated Lions

26 Jun 2010 | by Matt Williams

CANNES 2010 - Crispin Porter & Bogusky and Wieden & Kennedy Portland have taken the top prizes in this year's Cannes Lions Titanium & Integrated category.

Psion appoints MRM London to handle integrated ad account

12 Mar 2010 | by Matt Williams

LONDON - Psion, the handheld computing company, has appointed MRM London to handle its pan-European integrated advertising and digital search strategy.

HTC calls pitch for European integrated advertising brief

28 Jan 2010 | by Daniel Farey-Jones

LONDON - HTC, the Taiwanese smartphone manufacturer, is seeking an agency to handle its pan-European integrated advertising account.

Albion picks up £10m Epson European integrated brief

22 Oct 2009 | by Matt Williams

LONDON - Epson, the global office equipment manufacturer, has appointed Albion to handle its £10 million pan-European advertising account.

Yahoo! unveils new brand positioning in global marketing campaign

23 Sep 2009 | by Matt Williams

LONDON - Yahoo!, the global multimedia company, is rolling out a £61 million global marketing campaign to make the brand more personal to its consumers and to publicise its product enhancements.

Sony hands retail marketing account to HS&P and Live and Breathe

21 Aug 2009 | by Matt Williams

LONDON - Sony has appointed HS&P and Live & Breathe to handle the retail marketing account for its consumer electronics division.

Hotline: Marketing director appointed at Phones4U

14 Nov 2008

Russell Braterman, a management consultant, has been appointed as the marketing director for Phones4U. Braterman replaces Jim Slater, who left recently after four years at the company.

Media Perspective: It's effective online marketing Jim, but not as we know it

07 Nov 2008 | by Russell Davies, russell@russelldavies.com

Millions of miles away, in the far north of Mars, the greatest marketer of this young century is slowly dying in the cold and dark. A dust-storm is covering its photovoltaic panels, its power is draining and NASA has switched it into "Lazarus" mode. The long Martian winter is setting in, we probably...

The Week: People News - O2 divides marketing role

10 Oct 2008

The mobile operator O2 is splitting its marketing director role between Peter Rampling, the head of consumer marketing, and Alistair Johnston, the head of pre-pay marketing.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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