EDF kicks off direct marketing review
24 Nov 2011 | by Sarah Shearman
EDF Energy is conducting a review of its direct marketing business.
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Lida has won O2's estimated £24 million direct marketing account.
EDF Energy is conducting a review of its direct marketing business.
E.ON, the energy company, is reviewing its £5 million direct marketing account.
Vodafone is holding a review of its UK direct marketing account, currently held by Partners Andrews Aldridge.
LONDON - Plusnet, the UK-based internet service provider owned by the BT Group, is on the hunt for an agency to handle its integrated advertising account.
LONDON - Orange has appointed Iris to handle its UK in-store retail sales promotion and marketing after a pitch against undisclosed agencies.
LONDON - Phonevalley, Publicis Groupe's mobile marketing agency and part of VivaKi, has forged a strategic agreement with Microsoft.
LONDON - Be Broadband, the O2-owned high-speed internet service provider, has appointed Albion to handle its integrated advertising business.
The HBOS marketing director, Rick Vlemmiks, has been poached by British Gas as its new marketing director. Vlemmiks, who starts on 1 December, replaces Chris Jansen, who is promoted to strategy and commercial director.
Dell is reviewing its pan-European direct marketing account, held by WWAV Rapp Collins. The PC manufacturer has invited agencies to take part in an online auction. The winner will handle high-volume DM campaigns using door-drops, inserts and online.
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