to remove filtersB&Q calls direct marketing review
17 May 2012 | by Sara Kimberley
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets professionals in the building trade.
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Ogilvy's Sutherland makes a stand for marketing's 'third eye'
18 May 2012 | by Maisie McCabe
Marketers should wrestle back some of the power from finance departments because the outcomes you can measure are not the only ones that matter, according to Ogilvy & Mather vice chairman Rory Sutherland.
Billington Cartmell picked for 'integrated' Apprentice ad task
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
Billington Cartmell is the latest in a string of agencies to be called on by 'The Apprentice' for the show's advertising task, which will air tomorrow (16 May).
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
A new survey of marketers shows the majority are likely to keep marketing spend level across all channels or increase it during 2012, agency intermediary FindGood claims.
The Guardian reviews direct marketing account
10 May 2012 | by Sara Kimberley
Guardian News & Media is reviewing the direct marketing account for The Guardian.
Diet Chef appoints CMW to £3.6m integrated account
08 May 2012 | by Sara Kimberley
Diet Chef, the food delivery service, has appointed CMW to handle its estimated £3.6m integrated account, following a competitive three-way pitch.
Burger King reappoints Open for direct marketing
19 Apr 2012 | by Sara Kimberley
Burger King has retained Open, DLKW Lowe's specialist direct and in-store agency, to handle its direct marketing account.
Pottermore hands marketing brief to Momentum UK
27 Mar 2012 | by Nick Batten
Momentum UK, the integrated marketing agency, has been appointed to handle JK Rowling's latest project, Pottermore, with a brief that brings digital and social activity to the fore.
G2 Joshua boosts shopper marketing offering
26 Mar 2012 | by Daniel Farey-Jones
G2 Joshua has hired Owen Catto as creative director and Matthew Stockton as global brand director.
Weisinger joins EDC as marketing chief
08 Mar 2012 | by Anne Cassidy
EDC Communications, the owner of Dare, has hired Helen Weisinger as its group chief marketing officer.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
