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INTEGRATED: MARKETING CHALLENGE; Direct marketing lessens the pain of finding car insurance

02 Aug 1996 | by TOM RAYFIELD

Tom Rayfield takes direct mail through its paces and discovers a gap between the writing and the reality

INTEGRATED: MARKETING CHALLENGE; Impact FCA recreates Dunhill King Size’s image for the 90s

16 Feb 1996 | by CLAIRE BEALE

Impact FCA s team solved a difficult image problem by using ingenious visual wizardry.

Leo Burnett integrates Leonardo with Arc

14 Jul 2003 | by Glen Mutel,

LONDON - Leo Burnett is to merge its below-the-line operation, Leonardo, into Arc Integrated...is of enormous benefit and we will increasingly be looking to pursue business on an integrated level ...

Joshua beats roster shops to land Mars ad business

09 Dec 2003 | by Staff,

LONDON - Masterfoods has appointed the integrated marketing specialist Joshua to its Mars...of integrated work, including through-the-line advertising, promotions and field marketing. Michael Miley ... our unique integrated approach to communications." Masterfoods is expected to launch a major assault on the confectionery market next year with a range of variants on its flagship Mars brand. The company has already ...

INTEGRATED: REVIEW

07 Jun 1996 | by STEVE HARRISON

Integration hasn t really taken off, has it? Direct marketing agencies are sticking resolutely...Integration hasn t really taken off, has it? Direct marketing agencies are sticking resolutely ... the line. As with most integrated car launches, the below-the-line chaps probably didn t get wind ... of integration, every feature is preceded with the words, Talk about... , and virtually everything (even a car ...

INTEGRATED: REVIEW

12 Apr 1996 | by ARTHUR PARSHOTAM AND RODDY KERR

was integrated. Only it wasn t. Still isn t. Too many vested interests. Too many people set in their ways. Too...of an integrated marketing campaign. As if anyone would. No, in the end, it s all about ideas. Ideas ... was integrated. Only it wasn t. Still isn t. Too many vested interests. Too many people set in their ways. Too much inbred prejudice. Remember all those agencies who banged on about offering an integrated ...

INTEGRATED: REVIEW

15 Mar 1996 | by IAN HARDING AND SHAUN MCILRATH

. Is integration about the ability to create better marketing solutions and communicate them as powerfully ... the venerable creatives passing judgment do so with little knowledge of the brief, the marketing problem ... without it had good results - form has been separated from function. Thus came integration ...

McCann Erickson scoops "in kind" London 2012 Olympics business

29 Apr 2009 | by Matt Williams

McCann Erickson its integrated marketing account....Games. The agency will pay around 10 million in services-in-kind for the privilege of marketing ... director, and Amanda Jennings, the head of brand and marketing for LOCOG, led the pitch. ...

Bank of Scotland in £20 million iris investment

28 Jul 2008 | by Staff

LONDON - Integrated marketing business iris Worldwide has secured a £20m injection from the Bank...The bank's growth capital team said the money would provide debt finance and an equity investment of almost 3 million. Iris today said it would used the cash to build a new business model, and invest in new markets and disciplines. Ian Millner, joint CEO of iris, said: "As a self-regenerating agency ...

DDB Needham wins Juno Online account

14 Dec 1998

- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New...- Juno Online Services has awarded its 20 million integrated marketing account to DDB Needham, New York, following a three-month review. The review began with more than ten advertising agencies ... response, interactive marketing and promotions. Launched in 1996, Juno is the second largest internet ...

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