01 Jun 2012
| by Nick Batten
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The restructure will integrate the digital sales team into the brand teams to help create revenue and accountability across platforms.
The company's Insight (research) team is also be restructured around markets instead of functions (ad sales, editorial), in an attempt to deliver deeper insights into each market ...
01 Jun 2012
| by Mark Banham
The move will mean that Miroma managing partners Simon Poole and Paul Mann will be promoted to joint managing directors, while former McDonald's senior marketing manager Richard Hirst will take ...
he played an integral part in the merger with Carlton and the subsequent creation of ITV plc ...
01 Jun 2012
| by Maisie McCabe
the Peppermint Candy swing show on Jazz FM, as part of its marketing activity to expand its presence in the UK....in the US, it was integral that we continue the momentum in cultivating valuable relationships across ...
team, led by director of sales Jo Coltman.
Coltman said: "Klipsch is the market leader in the US ...
01 Jun 2012
| by Maisie McCabe
of sales and marketing Chris Forrester who left to join Primesight as its commercial director . Amscreen ...
01 Jun 2012
| by Maisie McCabe
media planning and buying account after a final shoot-out against market intelligence agency EI.-...and national marketing teams will be able to lean on the work produced by UM International. Eddie Bowman, global marketing director of Ernst Young, said: "We were particularly impressed with the quality of UM ...
01 Jun 2012
| by Sarah Shearman
, investing 2m in an integrated push to promote its new FinePix camera models.
Lucy Edwards, marketing manager for Fujifilm, told Marketing that Fujifilm had shifted its marketing focus for the first half of this year into integrated social and digital activity, with a six-figure investment.
She said: "Our ...
01 Jun 2012
| by Outdoor Media Centre
respondent being in the market for one of nine product categories.
This second wave generated 13 ...
in the market (an average of 11 times in two weeks) compared to banks (an average of four times in two weeks ...
in the right context to influence the people who are in the market.
But again, in summary, no single medium ...
31 May 2012
| by Daniel Farey-Jones
to the content produced to celebrate the monarch's landmark 60th year on the throne.
Suzi Watford, marketing ...
claims it is the culmination of a three-week editorial and marketing Jubilee campaign which included a 12 ...
31 May 2012
| by Nick Batten
Empire, the Bauer Media-owned film magazine, is entering the US market with the launch of an iPad...will be tailored to the US market with localised content. There will also be varying commercial opportunities ...
will be supported with a targeted marketing campaign, with a focus on digital activity.
Nolan said that Empire ...
and Italy.
In the UK, Empire is the market-leading dedicated film title.
According to ABC ...
31 May 2012
| by Maisie McCabe
and Channel 4.
John Nichols, the head of marketing at Nokia UK, said: "This partnership is another example ...