Search results for Integrated Marketing

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MEDIA BRIEFS: Dennis to launch magazine

there was still a market for a magazine targeting young men on the back of the success of films such as Lord

STOP PRESS: AxiCom joins forces with JHBS

TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based direct marketing agency JHBS to provide a more complete promotional and sales service for UK and European tech companies. ...

GLOBAL ROUND-UP: News in brief

BRUSSELS: Hill & Knowlton Brussels has launched a marketing policy taskforce to provide counsel on the regulatory and communications environment for advertising, sales promotion, sponsorship and direct marketing. The launch of the taskforce coincides with a review by the European Commission of how marketing ...

MEDIA: What The Papers Say - PlayStation2 launch polarises the press

of the launch the press were reporting a black market for the machines on the internet at up to three times ...

Agencies can trawl for fresh ideas in Think Tank

, put together by a team including a PR professional, a journalist and a marketing specialist, can ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

. Around half the companies in the Marketing telemarketing league top 45 increased turnover by more than.... Around half the companies in the Marketing telemarketing league top 45 increased turnover by more than ... partners. Calvert recommends searching for agencies that are members of the Direct Marketing ... to do. David Walsh, managing director of Golley Slater Telephone Marketing, part of the group ...

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

with issues connected to France 98 before the market became too crowded. Cohn and Wolfe has a 13 ...

CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion

of Cityscreen with marketing communications agencies, as an exclusive vehicle to reach high consuming ... . Results Cityscreen marketing manager Vicky Grinnell says: The sales force have received a ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home

partnerships between their corporate reputation and so-called good causes. Cause-related marketing ... first started as a marketing initiative but now is in its seventh year and is very much a corporate ... for clients, to ensure that any CRM programme is carried out with integrity and there is no risk of back ...

Platform: Co-ordinating the strategic advice ensemble - Strategic planners in PR need to be less nebulous in the service they provide if they want to gain client confidence, says David Michie

will say that strategic planning is about assimilating market and other research to give direction ... strategic planning is the creative application of market intelligence. But the point is, we all need ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.