31 May 2012
| by Simon S Kershaw
need much in the way of marketing? Well, having blown about $130m on production, the Hollywood suits ...
abound.
But, unlike most movie marketing, there have been genuine moments of innovation, intelligence ...
24 May 2012
| by Daniel Farey-Jones
to integrate their services on DoubleVerify's platform....and Evidon s InForm platform for privacy notices in ads as a fully integrated single-tag solution ...
.
Oren Netzer, CEO of DoubleVerify, said: "Evidon has the dominant market share in the US and EU ...
to strategically integrate with."
Scott Meyer, CEO of Evidon, said: "DoubleVerify has an enormous footprint ...
24 May 2012
| by Daniel Farey-Jones
view data system in place, according to Experian Marketing Services....The research was conducted in February by Dynamic Markets among companies with more than 250 ...
Wilson, managing director, data and analytics at Experian Marketing Services, said: "The benefits of a ...
, but our research shows that many marketers are still struggling to make effective use of the data ...
23 May 2012
| by Matt Barnett
out how their own brands should go to market to beat the named brands.
So what should brands ...
. MySupermarket offers this in its brand stores. Brands know they re not going to move the market share needle ...
22 May 2012
| by Gemma Charles
Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey, outlined the coalition's new approach.
Promoting economic growth will be a priority. Marketing aimed ...
18 May 2012
| by Daniel Farey-Jones
and online brand-building ads.
He said: "We also felt there was a lack of transparency in the market and that context matters a lot for branded content. It's a way for us to capture more marketing dollars." The move ...
17 May 2012
| by Simon S Kershaw
. According to Peugeot s marketing blurb, the dancer (Marquese Scott, a.k.a. Nonstop of REMOTEKONTROL ...
the marketing director couldn't bring himself to say: "Look, it s just cool, OK? People have always loved street ...
03 May 2012
| by Sara Kimberley
marketing account....The charity is reviewing the business after the demise of the incumbent, Whitewater, which went into administration last month.
Whitewater had worked with the RSPCA for nine years after it picked up the account in 2003 from Rapp.
The review covers all elements of the direct marketing handled by Whitewater, from ...
02 May 2012
| by Loulla-Mae Eleftheriou-Smith
they spend tens of millions of pounds on marketing. We re simply investing in a simple way to get the King ...
01 May 2012
| by Kim Benjamin
Marketing Society Awards for excellence...Unilever has received the most nominations in the shortlist for this year s Marketing Society ...
media marketing for its Lynx Excite campaign.
ASOS, British Gas, McDonald s and John Lewis have ...
by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ...