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the marketing team have nerves. You've got to applaud them for that. ...
through to smart (been-done-before-but-this-time-successfully) Facebook friends integration, this campaign ... named in his honour. Surely every marketer s dream? Wish I had thought of The character brings ...
Sushma Sagar, senior brand manager, Banana Republic Why I like this When Campaign invited me to be their new columnist, I was secretly quite pleased that my professional musings on serious marketing videos were being sought. So imagine my surprise when the link 'Hot Buns' appeared in my inbox ...
Kristof Fahy, chief marketing officer, William Hill Why I like this What a brilliantly random ad this is. It conforms to every good 4WD ad stereotype muddy paths, a brilliantly pointless shot of a switch being moved from one setting to another. Not only that but a simple gag ...
Andy Nairn, chief strategy officer, Dare Why I like this I m not currently in the market for a lightweight armoured vehicle. But if I were, Texas Armoring Corporation would be top of my ... s bulletproof glass. As such, the film obeys one of the cardinal rules of modern marketing: if you want ...
Kristof Fahy, group brand and marketing director, William Hill Why I like this Financial services brands are in a tough place, so attitudes to creative and messaging have had to change as the public would take a dim view of any bank that wasn't showing some kind of humility and a down ...
Andy Nairn, chief strategic officer, Dare Why I like it This is a really nice answer to a pretty horrible brief. Rocksmith is a late entrant to the rhythm gaming sector. The market ... because it has helped a late entry to a tired market feel new and exciting. ...
Kristof Fahy, group brand and marketing director, William Hill Why I like this Sometimes you just need scale. Big brand, big ad. It's just 90 seconds of driving. You just can't beat a strip of tarmac in the middle of nowhere, a mountain backdrop, helicopter shots and concrete walls (or ...
Kristof Fahy, group brand and marketing director, William Hill Why I like this Selling a green product is still tricky. Too worthy, and people can feel they are being preached to. Too shocking, and people either switch off or dismiss it as exaggerated and extremist. So it's hard to get ...
Kristof Fahy, group brand and marketing director, William Hill Why I like this Sometimes you just watch something. Then you have to watch it again. And, then again. And, then just once more. Then you start sending it to people. Well this is it. This ad for MTV Brasil is clever, smart ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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