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Bilboul named group CEO in Karmarama/Crayon merger

31 May 2012 | by Anne Cassidy

The new entity will operate under the Karmarama name as a single 175-strong integrated agency. The merger will happen on 1 July and combine the creative capabilities of Karmarama with Crayon's data and digital offering. The senior management team will comprise the Karmarama chief executive, Ben Bilboul ...

DraftFCB hires Simon White as European planning chief

31 May 2012 | by Sara Kimberley

strategic move for Europe and I'm confident his integrated skills, coupled with the experience he has gained ...

CREATIVE STRATEGY: Prometheus and stealing fire at TED

31 May 2012 | by Simon S Kershaw

need much in the way of marketing? Well, having blown about $130m on production, the Hollywood suits ... abound. But, unlike most movie marketing, there have been genuine moments of innovation, intelligence ...

Lord Bell speaks about Bell Pottinger MBO

31 May 2012 | by Matt Cartmell

can now be put behind us and Chime can refocus on faster growth in sports/marketing . Peel Hunt ...

Justin Sampson takes chief executive role at Barb

31 May 2012 | by Maisie McCabe

of customer relationship marketing at ITV, is joining the Broadcasters' Audience Research Board as its chief...Research, but left in April after a cost-cutting exercise. Before that, he spent a year as the integration ... last year, announced plans to test the possible integration of TV viewing through PCs and laptops ...

Former DDB team launches start-up

31 May 2012 | by Jeremy Lee

's background is in direct marketing and sales promotion at DDB UK, he was responsible for running Tribal DDB ... marketing. ...

Neil Jones joins Johnston Press as commercial chief

31 May 2012 | by Katherine Levy

of group commercial and marketing director at Johnston Press.

Arif Durrani: Can Neil Jones help transform Johnston Press?

31 May 2012 | by Arif Durrani

of deliberation, Jones has opted to stay with newspapers, assuming the role of group commercial and marketing ... . What has Jones signed-up to? As the company s first group commercial and marketing director ... house no nationals which enables us to purely focus on serving these local markets, and I'm excited ...

Steve Atkinson joins mobile network AdMaxim

31 May 2012 | by Maisie McCabe

of Central Europe at Leo Burnett, has joined its board. Khan said: "The future of mobile marketing is integration, but the current complexity of the mobile sector is a barrier to entry for brands. It is holding ...

Asda to roll out in-store summer marketing programme

31 May 2012 | by Matthew Chapman

. Steph Hughes, head of events marketing at Asda, said: "This summer is set to be one the most eventful ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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