01 Jun 2012
| by Nick Batten
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The restructure will integrate the digital sales team into the brand teams to help create revenue and accountability across platforms.
The company's Insight (research) team is also be restructured around markets instead of functions (ad sales, editorial), in an attempt to deliver deeper insights into each market ...
01 Jun 2012
| by Daniel Farey-Jones
Woodburn, who has been Capital One s chief marketing officer since last year, told Marketing ...
available to the broader market, he said.
Woodburn said: "We will try and find a way of responsibly ...
went through the recession, we pulled back quite heavily on marketing as many others did.
Having ...
01 Jun 2012
| by Mark Banham
The move will mean that Miroma managing partners Simon Poole and Paul Mann will be promoted to joint managing directors, while former McDonald's senior marketing manager Richard Hirst will take ...
he played an integral part in the merger with Carlton and the subsequent creation of ITV plc ...
01 Jun 2012
| by Nick Batten
media owner innovation and partnerships, and is charged with integrating Carat s media planning product.
English will put his extensive experience to work managing the integration of the current media team ...
its UK business around three key pillars: getting closer to client s businesses, integration ...
01 Jun 2012
| by Alex Brownsell
to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...
01 Jun 2012
| by Loulla-Mae Eleftheriou-Smith
marketing manager, Ikea, said: "We wanted to help get the country excited about the Jubilee celebrations ...
01 Jun 2012
| by David Benady
pressure and many smart marketers are choosing a highly flexible career path, writes David Benady....Over the past decade there has been a rise in temporary contracts for marketers.
This has come amid soaring demand for interim marketing managers, directors and consultants. Typically brought ...
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These freelancers are oiling the wheels of the digital revolution, as marketing departments struggle to find ...
01 Jun 2012
| by Nicola Clark
Anoushka Feiler, the former Red Bull marketing director turned marketing consultant and interior...-out marketer turned landscape and interiors guru. Having spent almost 10 action-packed years at Red Bull, she ...
to office politics, internal wrangling and inefficiency, the interim marketer has the benefit of sitting ...
tangible route for any marketer who dreams of escaping the grind?
'To go from having a six-figure salary ...
01 Jun 2012
| by Maisie McCabe
the Peppermint Candy swing show on Jazz FM, as part of its marketing activity to expand its presence in the UK....in the US, it was integral that we continue the momentum in cultivating valuable relationships across ...
team, led by director of sales Jo Coltman.
Coltman said: "Klipsch is the market leader in the US ...
01 Jun 2012
| by Matthew Chapman
to reach a very particular market, and you can find an arts organisation that is reaching them, that's when ...
Kiana Sigaroudinia, head of sponsorship at Coutts. 'Rather, sponsorships are an integrated part of our ...
brand logo on an art organisation's marketing material is out-dated. 'Arts organisations need to be much ...