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'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

Anoushka Feiler, the former Red Bull marketing director turned marketing consultant and interior...-out marketer turned landscape and interiors guru. Having spent almost 10 action-packed years at Red Bull, she ... to office politics, internal wrangling and inefficiency, the interim marketer has the benefit of sitting ... tangible route for any marketer who dreams of escaping the grind? 'To go from having a six-figure salary ...

Brand barometer: High-street beauty brands, which one is most prominent online?

01 Jun 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

British American Tobacco seeks digital shop for new luxury range

31 May 2012 | by Anne Cassidy

the market with a new pilot range. British American Tobacco, along with other tobacco companies ... marketing by the company was slammed by the anti-smoking group Action on Smoking and Health, which claimed ... endorsements and viral marketing campaigns on youth-oriented social media sites such as YouTube and Flickr ...

Unilever partners with News Corp and Viacom for digital content

28 May 2012 | by Loulla-Mae Eleftheriou-Smith

Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past..., which is marketed by News Corporation. WIGS is a joint venture between filmmakers Jon Avnet ... , Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back to the early ... vice-president for Dove Skin, Fernando Machado, told Marketing that the company was switching its ...

Nivea signs Euro 96 team mates for skincare push

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

Mindshare retains Unilever media buying in the US

25 May 2012 | by Daniel Farey-Jones

-buying business as part of an ongoing market-by-market review....and Russia. While the market-by-market buying review could last to the end of the year, separate pitches ... decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...

Durex lube online ad gives complaints the slip

23 May 2012 | by Sarah Shearman

of 18 and that it had therefore been targeted appropriately. Durex rolled out it a major marketing ...

Dove seeks 'brand love' with strategic shift to Facebook

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views.... The activity will support upcoming above-the-line marketing for Dove's 'Campaign for Real Beauty' initiative. ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Female marketers make their mark on Power 100

17 May 2012 | by Nicola Clark

Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making...Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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