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Ikea releases Corgi-dog holder viral for the Jubilee

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

marketing manager, Ikea, said: "We wanted to help get the country excited about the Jubilee celebrations ...

VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer

31 May 2012 | by Ben Hall

scrambling round in the marketing world to pull together fancy charts to prove a Facebook fan is more likely ...

Citizen appointed to launch Virgin Pure water purification products

30 May 2012 | by Matt Cartmell

The partnership between global water purification company Strauss Water and Richard Branson, founder of Virgin, will market its new water purification system as an alternative for the 10 million UK ... , marketing director of Virgin Strauss Water, said: We need to communicate a clear message here that Virgin ...

Helen Edwards: Lies, damn lies and 'dataviz'

30 May 2012 | by Helen Edwards, PPA Business columnist of the year

With 'data visualisation' finally at the forefront of marketers' consciousness, it is important...in the 50s and ignored by marketers for the entire intervening period, despite its obvious relevance to our ... . The marketing-industry torchbearer for 'dataviz' - as its advocates call it - is former D AD president Aziz Cami ... director. So marketers have another shiny implement in the toolkit. What took them so long ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

30 May 2012

YES - Mark Trinder, Sales director, commercial and online, ITV Marketing departments are now ... : timing is vital - Wispa is back. NO - Louise Fowler, Business leader, brand and marketing, Co ... ) marketers can spot trends very early, but mostly businesses need to be nimble and able to move as the market ...

EdenCancan look to expand market for Duchamp

28 May 2012 | by John Owens

expand the traditional market through artists like Plan B or Professor Green. Marc Psarolis, CEO ...

NBA gets serious about cracking UK

25 May 2012 | by John Reynolds

of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ... - this time for Olympic gold - a major marketing push is under way, as its bosses aim to shake off its niche-sport image. Marketing spoke to Darrell McLennan Fordyce (right), senior director, marketing communications ...

Young forced to grow up faster amid economic uncertainty

25 May 2012 | by Kantar Media

For marketers, part and parcel of effectively reaching young people is understanding not just what ... of the job market. Related to this, the attitudes of the young towards money are changing and they feel ... . Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ...

The changing face of music tie-ups

24 May 2012 | by Sarah Shearman

with consumers through their passion for music has long been a sweet spot for marketers, with the medium enabling ... noted a surge of 'in-depth integrations' between brands and artists, often with a level of experiential marketing involved. '(Brands have) become a lot more focused on creating a rich experience across ...

Beiersdorf kicks off £110m pan-Euro media review

24 May 2012 | by Nick Batten

in its home market of Germany, where OMD was also the incumbent. The UK spend on the account is 23m ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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