Technology: The Week in Technology
12 Sep 2008
marketing and PR agency. Cloud computing allows people to access their personal files beyond their home ...
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Agencies reject talk of looming closures
20 Feb 2009 | by Gemma O'Reilly
that the market would slow after experiencing strong growth over the past few years. 'PR cannot be a luxury ...
CONSUMER TECH CAMPAIGN: BT's Office Anywhere makes life a beach
08 May 2008 | by Mary Cowlett
tough; making it stand out in a crowded market is even harder. For this reason, creating an opportunity ... with potential buyers of the product, and demonstrate the benefits of the service through experiential marketing ...
Frank and Borkowski win Virgin pitches
18 Jan 2008 | by Matt Cartmell and David Quainton
voice in their respective markets....'challenger brand in a competitive marketplace', adding that the agency aims to gain market leadership ...
WS wins MessageLabs Europe job
02 Sep 2005 | by Tom Williams
said. 'The IT security market is intensely competitive; we need to compete with larger security vendors ...
iPod supplier forced into rebrand
19 Aug 2005
Gavin Nicholson, MD of iPod:Essentials, said the firm had spent half its total marketing budget on promoting both the iPod:Essentials brand and the www.iPodEssentials.co.uk website, but the domain name ... but to rebrand, throwing away the substantial marketing fees that have been spent building up our brand ...
Packard Bell to focus on lifestyle
05 Aug 2005
The firm has replaced three-year incumbent Blanc & Otus with icas PR on an initial 12-month contract. Marketing manager Jason Fletcher said the company's product range now included DVD and hard-drive recorders, MP3 players and flat panel displays. He added: 'The next 12 months are critical for us and our ...
Edelman recruits Intel veteran in US
15 Jul 2005
to her most recent role at Intel, Pollace was the company's V-P of corporate marketing responsible ...
News analysis: The PC 'bad boy' shows soft side
13 May 2005
it can command rather more than attention. Despite the massive revenues on offer in the IT market ... ahead for all players in this sector, including Dell. Consolidation, as western markets mature ... '. This mirrors a definite trend: IBM, the company that effectively invented the PC market, has already sold its ...
Novell calls pitch for comms efficiency
08 Apr 2005 | by Tom Williams
IT company Novell, an arch-competitor to Microsoft in the operating systems market, is reviewing
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
