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SapientNitro won the business after a competitive pitch against LBi and Splendid. The account will be run out of SapientNitro's London office. McLaren called a review of the business last year as part of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market ...
The app is a driving game that enables gamers to draw their own track and then put it to the test in the driving seat of the new BMW 3 Series. The app will be free to download from the Apple App Store and Android Market from 23 May. Gamers can select from three models to drive: luxury, sport and modern ...
the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...
Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks...Twitter campaign. It is also looking to target emerging markets such as China through its global social ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...
its marketing team....Orriss has been appointed to replace former sales and marketing director David Tyers, who left the company in December without a job to go to. During the interim period RAC hired former T-Mobile marketer Lysa Hardy to lead its marketing strategy. It is unclear how Hardy's position will be affected ...
markets, it s also utilising technology the internet and social media - to very good effect. "The ...
into the London cab app market. Ron Zeghibe, Hailo chairman, said: We know that around a third of London cabs ... is to make the market more efficient; to speedily unite passengers with trusted black cabs by streamlining ...
. According to Peugeot s marketing blurb, the dancer (Marquese Scott, a.k.a. Nonstop of REMOTEKONTROL ... the marketing director couldn't bring himself to say: "Look, it s just cool, OK? People have always loved street ...
Recession or no recession, the industry's most powerful marketers never sit still. But what...powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
Marketing unveils the definitive guide to the UK's most powerful marketers....Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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