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to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ...
pressure and many smart marketers are choosing a highly flexible career path, writes David Benady....Over the past decade there has been a rise in temporary contracts for marketers. This has come amid soaring demand for interim marketing managers, directors and consultants. Typically brought ... . These freelancers are oiling the wheels of the digital revolution, as marketing departments struggle to find ...
Anoushka Feiler, the former Red Bull marketing director turned marketing consultant and interior...-out marketer turned landscape and interiors guru. Having spent almost 10 action-packed years at Red Bull, she ... to office politics, internal wrangling and inefficiency, the interim marketer has the benefit of sitting ... tangible route for any marketer who dreams of escaping the grind? 'To go from having a six-figure salary ...
scrambling round in the marketing world to pull together fancy charts to prove a Facebook fan is more likely ...
The pitch, which encompasses Old El Paso s key markets of the US, the UK, France and Canada, is being run out of Germany. Networks have been approached to compete for the business. The brand ... an integrated campaign to celebrate the Diamond Jubilee, encompassing targeted outdoor and digital advertising ...
The partnership between global water purification company Strauss Water and Richard Branson, founder of Virgin, will market its new water purification system as an alternative for the 10 million UK ... , marketing director of Virgin Strauss Water, said: We need to communicate a clear message here that Virgin ...
Cadbury is parting company with long-standing marketing executive Peter Creighton, who is retiring...Creighton has held a number of senior marketing roles at Kraft-owned Cadbury, which he joined back in 1977. He has latterly held the role of marketing activation director, a UK focused role in which he ... the first seven years of his time at Cadbury working in sales roles, before making the switch to marketing ...
to the Frubes characters, and did not consider it offensive, adding the strapline had become an integral part ...
intended", to support its new cooked ham variant in a marketing campaign that will focus on the brand..., and the ad is set to the Sammy Davis Jr song, 'I've gotta be me'. Claire Winstanley, marketing director ... -changing for the ham market." In addition to the TV ad, the campaign will feature a sampling campaign running across ...
that his role, which includes European market-ing, is being overseen in the interim by Paul Norman ... sales. In addition, Kellogg faces increasing pressure from lobbyists in Europe over its marketing ... paid $2.7bn for Procter Gamble s crisps brand Pringles and is now working on "extensive integration ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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