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Portland Hospital appoints Weber Shandwick for consumer brief

from the 'self-pay' market. It will also target trade press in an attempt to win referrals from GPs and consultants. Laura Roberts, marketing manager at The Portland Hospital said: We are very well known for our ...

National Lottery promotes its 'genuine' Olympic contribution

chief executive, said: "The vast majority of people who are marketing around the Olympics frankly have very little to do with [it] they just happened to have paid for the right to market around it. "We ...

Ben & Jerry's urges brands to follow 'values-led' approach

In an exclusive interview with Marketing , Greenfield said that too many businesses don t stand for anything, apart from making money . He added: They don t raise their minimum wage, they don t take decisions for the common good. He argued that Unilever-owned Ben Jerry s is a values-led business ...

Lessons from The GREAT Campaign

the Great Britishness of it that works, but the fact that it has been so well integrated across platforms ...

AA argues against alcohol ad ban

The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...

Agency concern over post-COI plan

communications, at a meeting on Monday attended by more than 700 senior figures from marketing communication ... : Creative services Direct marketing Digital media Events PR Announced in Nov 2012: Market research Communications planning Strategy ...

GPs reject plans to overhaul PR in NHS

. These hubs would then have provided additional back-up in areas such as marketing, digital and media ...

Danny Rogers: Maude's comms plan may be too austere

clothed in the latest marketing speak. ...

Big Jubilee Lunch project in TV push

marketing director at the Eden Project, said: "We re delighted with the way UM and McCann embraced our brief ...

Government readies £120m media buying review in marketing shake-up

marketing activities....for agencies to provide creative services and delivery and execution services (including direct marketing ... , the Government will tender for its second framework including market research, communications planning ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.