31 May 2012
| by Hannah Crown
from the 'self-pay' market. It will also target trade press in an attempt to win referrals from GPs and consultants. Laura Roberts, marketing manager at The Portland Hospital said: We are very well known for our ...
29 May 2012
| by Matthew Chapman
chief executive, said: "The vast majority of people who are marketing around the Olympics frankly have very little to do with [it] they just happened to have paid for the right to market around it.
"We ...
29 May 2012
| by Nicola Clark
In an exclusive interview with Marketing , Greenfield said that too many businesses don t stand for anything, apart from making money .
He added: They don t raise their minimum wage, they don t take decisions for the common good.
He argued that Unilever-owned Ben Jerry s is a values-led business ...
25 May 2012
| by Luke Blair
the Great Britishness of it that works, but the fact that it has been so well integrated across platforms ...
24 May 2012
| by Our Parliamentary correspondent
The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people.
Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...
24 May 2012
| by John Tylee
communications, at a meeting on Monday attended by more than 700 senior figures from marketing communication ...
:
Creative services
Direct marketing
Digital media
Events
PR
Announced in Nov 2012:
Market research
Communications planning
Strategy ...
24 May 2012
| by John Owens
. These hubs would then have provided additional back-up in areas such as marketing, digital and media ...
24 May 2012
| by Danny Rogers
clothed in the latest marketing speak. ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
marketing director at the Eden Project, said: "We re delighted with the way UM and McCann embraced our brief ...
22 May 2012
| by Maisie McCabe
marketing activities....for agencies to provide creative services and delivery and execution services (including direct marketing ...
, the Government will tender for its second framework including market research, communications planning ...