01 Jun 2012
| by Nick Batten
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The restructure will integrate the digital sales team into the brand teams to help create revenue and accountability across platforms.
The company's Insight (research) team is also be restructured around markets instead of functions (ad sales, editorial), in an attempt to deliver deeper insights into each market ...
01 Jun 2012
| by Daniel Farey-Jones
Woodburn, who has been Capital One s chief marketing officer since last year, told Marketing ...
available to the broader market, he said.
Woodburn said: "We will try and find a way of responsibly ...
went through the recession, we pulled back quite heavily on marketing as many others did.
Having ...
01 Jun 2012
| by Mark Banham
The move will mean that Miroma managing partners Simon Poole and Paul Mann will be promoted to joint managing directors, while former McDonald's senior marketing manager Richard Hirst will take ...
he played an integral part in the merger with Carlton and the subsequent creation of ITV plc ...
01 Jun 2012
| by Maisie McCabe
the Peppermint Candy swing show on Jazz FM, as part of its marketing activity to expand its presence in the UK....in the US, it was integral that we continue the momentum in cultivating valuable relationships across ...
team, led by director of sales Jo Coltman.
Coltman said: "Klipsch is the market leader in the US ...
01 Jun 2012
| by Matthew Chapman
to reach a very particular market, and you can find an arts organisation that is reaching them, that's when ...
Kiana Sigaroudinia, head of sponsorship at Coutts. 'Rather, sponsorships are an integrated part of our ...
brand logo on an art organisation's marketing material is out-dated. 'Arts organisations need to be much ...
01 Jun 2012
| by Maisie McCabe
of sales and marketing Chris Forrester who left to join Primesight as its commercial director . Amscreen ...
01 Jun 2012
| by Maisie McCabe
media planning and buying account after a final shoot-out against market intelligence agency EI.-...and national marketing teams will be able to lean on the work produced by UM International. Eddie Bowman, global marketing director of Ernst Young, said: "We were particularly impressed with the quality of UM ...
01 Jun 2012
| by Sarah Shearman
Panasonic is launching a digital face-painting app as part of its Olympics marketing activity
01 Jun 2012
| by Nick Batten
market and compete with other football brands such as adidas and Puma. Mark Parker, Nike president ...
in the world's most popular sport and the world's biggest football market. With its close links to The Football ...
01 Jun 2012
| by Sarah Shearman
, investing 2m in an integrated push to promote its new FinePix camera models.
Lucy Edwards, marketing manager for Fujifilm, told Marketing that Fujifilm had shifted its marketing focus for the first half of this year into integrated social and digital activity, with a six-figure investment.
She said: "Our ...