01 Jun 2012
| by David Benady
pressure and many smart marketers are choosing a highly flexible career path, writes David Benady....Over the past decade there has been a rise in temporary contracts for marketers.
This has come amid soaring demand for interim marketing managers, directors and consultants. Typically brought ...
.
These freelancers are oiling the wheels of the digital revolution, as marketing departments struggle to find ...
01 Jun 2012
| by Nicola Clark
Anoushka Feiler, the former Red Bull marketing director turned marketing consultant and interior...-out marketer turned landscape and interiors guru. Having spent almost 10 action-packed years at Red Bull, she ...
to office politics, internal wrangling and inefficiency, the interim marketer has the benefit of sitting ...
tangible route for any marketer who dreams of escaping the grind?
'To go from having a six-figure salary ...
01 Jun 2012
| by Sara Luker
The company has met with a shortlist of agencies to discuss an integrated brief covering business-to-business, consumer, corporate and issues management comms. Groupon confirmed the process although declined to add further details. The move to call in PR help comes after the company slashed its marketing spend ...
01 Jun 2012
| by Sarah Shearman
, investing 2m in an integrated push to promote its new FinePix camera models.
Lucy Edwards, marketing manager for Fujifilm, told Marketing that Fujifilm had shifted its marketing focus for the first half of this year into integrated social and digital activity, with a six-figure investment.
She said: "Our ...
31 May 2012
| by Nicola Clark
As concern over bullying of teenagers on Facebook grows, marketers must play their part in tackling...on a fixed-line telephone.
While these young consumers represent the future of marketing, there remain challenges for marketers seeking to better engage with them, not least growing concerns over ...
lyrical about the fantastic opportunities Facebook affords consumers and brands.
However, marketers ...
31 May 2012
| by Nick Batten
Empire, the Bauer Media-owned film magazine, is entering the US market with the launch of an iPad...will be tailored to the US market with localised content. There will also be varying commercial opportunities ...
will be supported with a targeted marketing campaign, with a focus on digital activity.
Nolan said that Empire ...
and Italy.
In the UK, Empire is the market-leading dedicated film title.
According to ABC ...
30 May 2012
| by Gail Hanlon, B2B marketing director, Intel EMEA
I think that in marketing and PR disciplines people often feel they have to be noisy and extrovert. But clients actually want to talk to someone normal. A lot are quiet themselves, and don't want people who are bouncing from floor to ceiling.
A few years back, for example, when I was looking for a job, I was told ...
30 May 2012
| by Matthew Chapman
also been integrated into Music Hub so that users can share music with friends who have Music Hub ...
s mobile market must have an open mobile music system Music Hub removes all the barriers to your music ...
30 May 2012
| by Matthew Chapman
as investment banks JPMorgan Chase and RBC Capital Markets carry out a strategic review that could lead to tie...and marketing initiatives".
Heins revealed that the job cuts were part of a wider goal of "eliminating ...
its biggest marketing campaign to date. RIM s global ad agency Abbot Mead Vickers is currently ...
executive Frank Boulben as its chief marketing officer, as it gears up for the BlackBerry 10 marketing ...
29 May 2012
| by Matthew Chapman
, LG social media marketing manager, said: "The L-Series is all about accessible style.
"With ...
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