30 May 2012
YES - Mark Trinder, Sales director, commercial and online, ITV
Marketing departments are now ...
: timing is vital - Wispa is back.
NO - Louise Fowler, Business leader, brand and marketing, Co ...
) marketers can spot trends very early, but mostly businesses need to be nimble and able to move as the market ...
25 May 2012
| by Alan Mitchell
marketing programmes doing to grow the category?'
This not only changed the definitions of brand success ...
Europe marketing director for gin at Diageo. Today, via social-networking platforms such as Facebook ...
brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ...
23 May 2012
being done in digital marketing innovation in the UK.
However, the UK still suffers from a lack ...
over the coming year.
YES - EMMA HARRIS - CONSULTANT (AND FORMER SALES AND MARKETING DIRECTOR, EUROSTAR)
The UK leads the way in marketing in general - it's hard to isolate digital any longer ...
23 May 2012
| by Kim Benjamin
The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories...The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a marketing campaign as well as encouraging industry best practice.
The judging panel will feature ...
: "Design has an increasingly vital and integral role to play in helping marketers meet consumers ...
22 May 2012
| by Daniel Farey-Jones
markets, it s also utilising technology the internet and social media - to very good effect. "The ...
17 May 2012
MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP
British brands ...
at opportunities to use these in both new and existing markets.
The marketing strategy may, however, need ...
will need to balance what is appropriate in new markets with a desire to not alienate customers in existing ...
16 May 2012
| by Noelle McElhatton
Recession or no recession, the industry's most powerful marketers never sit still. But what...powerful marketers, reflecting the evolving digital landscape - a social-media marketer makes his debut at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify.
What makes someone powerful in marketing? Every year, Marketing revisits this question as our journalists compile, research ...
15 May 2012
| by Nicola Clark
Marketing unveils the definitive guide to the UK's most powerful marketers....Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine.
Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...
15 May 2012
| by Sarah Shearman
More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September.
Speaking to Marketing one year after the launch of Twitter s UK office, Wang said UK brands are using its products, which include Promoted Tweets ...
14 May 2012
| by Nicola Clark
and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age....to green. Having just got off a plane, the most sedentary of times for global marketers, this lack of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ...
to give marketers and entrepreneurs the mindset and tools to create a better future, Velocity is the first ...