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St Luke's wins Express account

21 Dec 1998

, the Express marketing director, Paul Woolfenden, confirmed that IDK Media has retained the media planning ...

St Luke's wins Express account

21 Dec 1998

, the Express marketing director, Paul Woolfenden, confirmed that IDK Media has retained the media planning ...

MARKETING MIX: That was the week that was

19 Dec 1998 | by DAVID MURPHY

of the main programme and credits can be fully integrated with the main programme; BT offers third ...

Marketing conference

19 Dec 1998 | by LISA CAMPBELL

Marketing is presenting its second annual conference aimed at senior marketers interested...Marketing is presenting its second annual conference aimed at senior marketers interested in exploring the basics of using the internet as a marketing tool. Everything you always wanted to know about the internet (but were afraid to ask) is at the London Marriott Hotel on March 2 1999 ...

TRAINING: All the right credentials - It is now de rigueur to have a marketing qualification

19 Dec 1998 | by ROBIN COBB

A profusion of qualifications has been created by professional marketing bodies and the academic...in Integrated Marketing, a super-diploma intended to have a status similar to that of a Master s degree ... A profusion of qualifications has been created by professional marketing bodies and the academic ... for creating it. Either way, the marketing courses are themselves energetically marketed and the demand ...

MARKETING MIX: Pen portrait

19 Dec 1998 | by DAVID MURPHY

took over as chairman of the Marketing Society, where his ambitions for his chairmanship include...A founding partner at Black Cat, which launched in August 1991, Stephen Callender also recently took over as chairman of the Marketing Society, where his ambitions for his chairmanship include creating a higher profile for the society s events within the marketing community. Our graphologist ...

MARKETING MIX: Brand manager of the week

19 Dec 1998 | by DAVID MURPHY

not in marketing? I d love to open a top-notch mountain bike shop with a coffee shop on the side ...

has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports

19 Dec 1998 | by DANNY ROGERS

that Conran magic . He says that while the marketing will be more closely integrated ... International (CRI), hired its first dedicated senior marketer. Expanding horizons Dominic de Vetta, a marketer with six years experience at Lancome, L Oreal and Procter For a long time we ...

and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

19 Dec 1998 | by DAVID MURPHY

With gloomy talk of economic downturns and budget tightening, marketers and advertisers may have...With gloomy talk of economic downturns and budget tightening, marketers and advertisers may have ... . But with other elements of the marketing mix already chipping away at above-the-line budgets, ad agencies ... . The one market that needs to seriously address its anodyne advertising is the motor industry ...

NEW MEDIA: Air Miles opens new unit with a one-to-one aim

19 Dec 1998 | by DANNY ROGERS

-to-one consumer marketing....-to-one consumer marketing. The company has set up a new technology unit called INTCO, which will relaunch ... and NatWest. Air Miles plans to integrate its four million-strong customer database with its web site, enabling it to create personalised internet marketing initiatives. It hopes to e-mail consumers ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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