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. "We want to create a unique sound to differentiate Imagine Fm in this crowded market." The change ...
was just right for the mid-70s and Smash became market leader despite heavyweight competition from Mars ... and in 1999, and the brand still enjoys more than 50 per cent market share today. A worthy overall winner ... . In fact, Motown re-released the record with the 501 logo on the sleeve - an example of integrated ...
Guardian Newspapers is setting up a brand research unit as part of a restructure of its marketing department. Alison Hall, head of planning and research, has been promoted to deputy marketing director under marketing director Stephen Palmer and will co-ordinate the setting up of the unit. The unit ...
newspaper industry has become one of the most innovative press markets in the world. Lord ... on integrity, which was established by CP Scott at the beginning of the century, found expression again ... to the wider world the industry or business about which they write? Do they genuinely transcend their market ...
embraced the global market in a very touching way (eg, I d like to teach the world to sing ...
or artistic ads. Having worked for George Gallup, he was an early pioneer of the use of market research ...
there was about the merits of vertical integration. Flextech s parent company has been around this particular ... to be different - in the US, where integration is a potential regulatory issue, it has not always been pursued with great enthusiasm. Will it work here? Vertical integration evangelists point to several ...
and MindShare have been appointed to work on the bid campaign. - Marketing The internet music ... in January. - Marketing Week Sara Weller, the former marketing director of the Abbey National ... s marketing director, will move to a group marketing or strategic role within the company. - General release ...
Gruner s magazine market next spring with a glossy monthly title code-named Project Florence....Gruner s magazine market next spring with a glossy monthly title code-named Project Florence. The German publisher will pit its weight against existing titles in the market such as Emap Elan s Red, which launched in January 1998, and the National Magazine Company s She. G Hara, group ...
- Market information group Taylor Nelson Sofres Plc said on Friday it acquired UK television...- Market information group Taylor Nelson Sofres Plc said on Friday it acquired UK television and radio monitoring company Tellex Monitors Ltd for an undisclosed price. Taylor Nelson said the deal fitted in with its strategy of building a European network of media intelligence services and would ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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