24 Dec 2004
| by MediaWeek
in their markets. IPC hit back by claiming the complaint was lodged only to “protect our journalists and designers ...
23 Dec 2004
| by MediaWeek
The 15-year old station has achieved a 27% market share in the area – located north of the Irish capital – although the deal has been referred to the Republic’s Competition Authority as Dublin’s Q102 ...
at LMFM has stood up well in the competitive Irish market, with revenues and operating profit for the 12 ...
23 Dec 2004
| by MediaWeek
. The internet is everywhere, and this was the year the wider marketing community realised. ...
23 Dec 2004
| by Staff,
1 WPP beats rivals to win $600m global HSBC account
Gordon MacMillan, Brand Republic 12-05-2004
NEW YORK - HSBC has appointed a group of WPP Group agencies to handle its $600m global advertising and marketing business after a pitch against rivals Interpublic Group and Omnicom.
2 GM pulls off coup ...
22 Dec 2004
| by MediaWeek
the next two years after snapping up top US internet search marketing agency iProspect....of growth for Isobar in the past six months with a massive focus on digital marketing across the Aegis ...
to effectively develop consumer interest and drive sales is the holy grail of marketers. “We are very impressed ...
manufacturer Panasonic. Aegis also launched digital marketing network, Isobar in July, which tied up ...
22 Dec 2004
| by Staff,
LONDON – Aegis has acquired US internet search marketing agency iProspect.com in a deal that could..., Massachusetts,
iProspect is one of the pioneers in search engine marketing.
Earlier this year, it was named ...
is the holy grail of marketers. We are very impressed with the vision of iProspect and are very keen ...
to integrate all Aegis's digital businesses. The Isobar brand is designed to provide a clearer, more integrated ...
22 Dec 2004
| by MediaWeek
to communications planning, this is now an integrated offer of most agencies and handled by in-house teams ...
22 Dec 2004
| by Sam Matthews,
40% of the radio advertising market.
The merged group will own one national, 55 analogue stations ...
22 Dec 2004
and facing tough questions about its integrity and future.
JIM HYTNER Group brand and UK banking marketing ...
, but it was the issue of food promotion that had marketers scrutinising the small print. In a year dominated ...
in September.
CHRIS PILLING marketing director, Asda
2004 has been dominated by obesity, and McDonald's has ...
22 Dec 2004
| by Sam Matthews,
as audiences grew, according to Starcom's media market report.