21 Dec 2007
| by Daniel Farey-Jones
-up of 2007 as told through some of the site's most-read stories, from Brand Republic, Campaign, Marketing...it s all going to crash again because there is too little online adspend to support the market ...
, following the integration of Leo Burnett and sister agency Arc. 6 Green claims under the microscope This year green went mainstream as a marketing issue, but readers picked up on two cautionary tales ...
21 Dec 2007
If 2007 was the year when the direct marketing industry recognised the need to reduce its carbon.... There is plenty of evidence that integrated marketing delivers results. A Future Foundation report, commissioned ...
faltering housing market. The rise in manufacturing costs is also being passed on to consumers via increased ...
-essential items. Against this backdrop, marketers are going to have to think smarter in the year ahead ...
21 Dec 2007
| by Gemma O'Reilly
of magazine marketing Catherine Demajo. We ll celebrate our 40th anniversary, launch five additional ...
). The SPA Way will report into group marketing director John Luck. ...
21 Dec 2007
| by David Quainton
it advises many of the country s leading companies and business leaders but also in overseas capital markets where FD has a market leading presence, including New York, London and Hong Kong. K Capital Source ...
21 Dec 2007
| by Bill Britt
Are digital agencies coming unstuck? Mapping out a career in marketing Instructions for American Admen ...
21 Dec 2007
| by Jacquie Bowser
Aegis, which pitched against Publicis Groupe s Optimedia and WPP Group s MindShare, will handle the account in seven European markets. The markets include the UK, France, Germany, Italy, Ireland, Belgium ...
of confidence in our integrated structure and vision. The spirits sector requires media innovation, and we ...
21 Dec 2007
| by Jacquie Bowser
The Federal Trade Commission voted to refrain from blocking the deal and said that Google and DoubleClick are not direct competitors in any relevant antitrust market . However, the deal still faces a challenge by the European Commission s Competition Unit and Google said it would not complete the takeover ...
20 Dec 2007
| by Tristan O'Carroll
Under the terms of the deal, any IAC business will be able to use Brightcove s online TV platform to publish video content to their websites, manage syndication and viral distribution, integrate advertising, and launch independent or integrated consumer media campaigns. Jeremy Allaire, chairman and chief executive ...
20 Dec 2007
| by Jacquie Bowser
LONDON - Virgin Holidays has appointed Elvis Communications to handle its £12m integrated account...marketing, back in October. Integrated agency Kitcatt Nohr, which re-pitched for the business, held the account since early 2004. The review follows a restructure of the marketing department earlier this year, after the arrival of marketing director Andrew Shelton in 2006. Shelton said: Kitcatt Nohr Alexander ...
20 Dec 2007
| by John Tylee
. Andrew House, Sony Corporation s chief marketing officer, cited MEC s combination of buying power ...
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