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Ikea releases Corgi-dog holder viral for the Jubilee

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

marketing manager, Ikea, said: "We wanted to help get the country excited about the Jubilee celebrations ...

Big Jubilee Lunch project in TV push

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

marketing director at the Eden Project, said: "We re delighted with the way UM and McCann embraced our brief ...

A Continuous Conversation

17 May 2012 | by Ilicco Elia, LBi

As consumers integrate every aspect of their digital lives, it's crucial that brands do likewise...is vital for marketers wishing to add value to people's lives. Where once mobile might have been an interesting avenue for forward-thinking brands, shifting consumer habits now make a nonsense of marketing ... excellence in any of them. A couple of years ago, marketers who bolted a mobile specialist on to their agency ...

A beautiful collision

17 May 2012 | by James Devon, MBA

If brands are to succeed with mobile marketing, they need to understand human needs and balance...and other formats. And that's a major issue, because a truly integrated approach means finding better ways ...

Shopping for brands

17 May 2012 | by Gavin Crouch, JWT London

consumers do not appreciate push marketing via mobile. Instead, they want to be in charge, pulling down ... world for marketers. When these schemes become simple to use and the incentives are good enough, you may ... mobile marketing ecosystem using resources that already exist within their digital marketing teams ...

Let's get serious

17 May 2012 | by Tim Dunn, Isobar Mobile

now live in an age of relationship marketing, and we rightly judge the success of our brands ... that brands put forward in mobile marketing. This confusion is amplified by the overwhelming desire to "have an app" that sometimes afflicts both client and agency marketers. In addition, mobile is often created ...

Twitter's Dorsey named Cannes Lions Media Person of 2012

16 May 2012 | by Arif Durrani

in the development of today s media landscape, and playing an integral part in shaping the future of the creative ...

Paddy Power ad banned for being offensive to transgender community

16 May 2012 | by Loulla-Mae Eleftheriou-Smith

to be featured. Last month, the brand continued with its provocative line of marketing under the "We hear ...

Ikea turns to Pinterest for first Indian-inspired range

15 May 2012 | by Matthew Chapman

Weichselbaumer, relationship marketing manager at Ikea, said: "Decorating your home can be a lifelong journey. It ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

11 May 2012 | by Ben Hall

Newman' by INITIALS Marketing 4,354 shares this week All time: 47,408 shares ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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