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Why managing your reputation is more vital than ever

19 Sep 2011 | by Keith Glasspoole and Helen Lamb

its effectiveness is straightforward. When we assess marketing communications with more "conventional ... to state how effective marketing communications have been particularly when the objectives are the less ... of building reputation is to integrate what you stand for into every aspect of the business, so that the way ...

Warc chief executive Olins steps down

14 Jul 2011 | by Daniel Farey-Jones

years at the marketing intelligence group.

Aegis acquires Lithuanian media agency

01 Jun 2011 | by Oliver Luft

Communications and market research group Aegis has acquired Lithuanian media agency Creative Media..., chief executive of Aegis Group, said: "As a leading operator in the Lithuanian market, with an excellent ... an announcement last week from WPP that its global marketing network Wunderman had combined its digital business in Austria with local online marketing business of PXP. Wunderman acquired a majority stake in the new ...

Marketing budgets drop 5.4% ahead of uncertain 2011

17 Jan 2011 | by Arif Durrani

Marketing budgets were revised down in the fourth quarter of 2010 amid uncertainty surrounding...lot of enquiries, specifically integrated communication briefs." Percentage revisions to marketing ... The survey of approximately 300 leading company marketers provides depressing reading for those ... in the final quarter of the year. In general, marketing budgets in 2010 have reflected the cautious recovery ...

P&G global media chief Bernhard Glock stands down

08 Jul 2009 | by Anne Cassidy

$8 billion global media business. His role will now be shared between the company s former shopper-marketing chief Dina Howell and Stewart Atkinson, P G's manager of global marketing purchases. Stewart ... , public relations and market research while Howell takes over the strategic and planning side of Glock ...

And in the real world: Waitrose, RBS, BP, unemployment figures

02 Apr 2009 | by Caroline Lovell

growing in around three months, as the housing market and consumer confidence begin to show signs ...

National press ad revenues tumble

27 Feb 2009

The national press market continues to be hit by the downturn, with overall ad revenues down by 20

The Week: Media news - Qualities' readership grows

27 Feb 2009

However, readership for The Independent and The Daily Telegraph fell, as did numbers reading red-tops and mid-market titles. The Financial Times, buoyed by interest in the financial meltdown and US elections, posted the largest increase in readership, up 16 per cent in the year to 31 December with an average ...

AAR: pitch budgets slide

27 Feb 2009 | by Anne Cassidy

Advertising agencies slashed their investment in new business and marketing last year, according to a survey by the AAR. Only 16.6 per cent of the top 20 advertising agencies had a budget (not ... agencies employed the highest number of staff in new business and marketing, with an average of three full ...

Media: Mixed fortunes for publishers

20 Feb 2009

markets took another hit and the recession affected sales of house and home magazines. Vanessa Williams ... -on-year % change: -11.7 Sales of Bauer's Heat were down significantly as titles in the women's weekly market ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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