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COI kicks off £36m direct marketing roster overhaul
25 Feb 2005 | by Claire Billings
LONDON - COI Communications is set to overhaul its £36.4m direct marketing roster....The review covers all aspects of COI's direct marketing services, from creative agencies to call centres. Of the 80 companies on the roster, around one-fifth are creative agencies. COI is finalising ... Michaels, the director of direct and relationship marketing at COI. COI has already called a review ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
