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Creatives should learn the tools of coding to survive

27 Oct 2011 | by Steve Henry

at ISBA, put it: "This sounds interesting and ties in with all our intelligence from marketing directors about changing marketing structures, as clients are now seeking to bring skills in-house - in particular ...

Claire Beale: The art of copywriting is as important as ever

22 Sep 2011 | by Claire Beale

to the whole business of integration. Really talented people are seldom co-operative; they don t have ...

How can agencies crack the puzzle of ad integration?

08 Sep 2011 | by Matt Williams

Delivering a fully integrated service is a big challenge for agencies, Matt Williams finds....agency for integrated marketing is akin to asking a master bookbinder to create an e-book, an interactive ... shops jump through numerous hoops to prove that they could provide the "fully integrated offering ... 's decision to only review the advertising element and retain the direct marketing work with Rapp - but seemed ...

Why everyone's still talking about integration

01 Sep 2011 | by Philip Smith

The BrandMAX summit will offer an industry-wide platform for debate on all aspects of integration...Marketing integration may have become a well-worn phrase in advertising circles, but the challenge of getting out aligned marketing messages in the most relevant, cost-effective way across a plethora of media channels is only getting bigger for most client marketers. "It's not easy to define," Guy Hayward ...

Aegis acquires Lithuanian media agency

01 Jun 2011 | by Oliver Luft

Communications and market research group Aegis has acquired Lithuanian media agency Creative Media..., chief executive of Aegis Group, said: "As a leading operator in the Lithuanian market, with an excellent ... an announcement last week from WPP that its global marketing network Wunderman had combined its digital business in Austria with local online marketing business of PXP. Wunderman acquired a majority stake in the new ...

LG campaign focuses on social media

14 Jul 2010 | by Joe Thomas

for the electronics company, moving away from product-led marketing initiatives, to focus on how to make technology ... from Commercial Advantage Consulting, where he was a marketing consultant. He has also previously held ...

Fashion site My-Wardrobe on the hunt for digital agencies

14 Jul 2010 | by Joe Thomas

to assist its expansion into foreign markets....The retailer's UK marketing will continue to be handled in-house, but the brand has confirmed ... markets are 'culturally specific'. It is unclear at present what the retailer's marketing budget ... marketing drive to date , following a 6m investment from Balderton Capital. In the UK, My-wardrobe plans ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off the preconceptions of other marketers and ploughing its own furrow. As is customary at these affairs ...

Unleash the power of production

25 Jun 2010 | by Ivan Skoric, TSL Digital

Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...consumers, influencers or buyers; the marketing opportunity is intoxicating but the surge in the type ... integrity. The responsibility on agencies, as a result, is magnified. Unfortunately, despite the increase ... , the production mechanism, tools and technologies used and activation in market means the playing field ...

Not rules, but tools

25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London

Imagine how powerful the reams of data that digital marketing generates could be if made available...'s essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ... of practice - testing, incentives, controls and so forth - was often seen by marketers as direct marketing ... promising routes to end world hunger. Duflo has discovered what most direct marketers instinctively ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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