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Brother targets small businesses with Channel 4 sponsorship

The sponsorship is an integral part of Brother's brand response strategy, as it gears up ... -term partner for the UK's growing businesses." Joanna Williams, head of marketing for Brother UK, said ... market with "engaging, standout campaigns, that demonstrate how we can support the fantastic ambition we ...

Oasis to sponsor ITV2's Celebrity Juice

viewers and a 10.5% share for its sixth series. Zoe Howorth, market activation director at Coca-Cola GB ...

Work Club scoops Nature Valley brief

General Mills, the food company, has appointed Work Club to handle the integrated advertising..., but the appointment of Work Club marks the first major marketing investment in the brand, which did not previously have a retained agency. Marketing activity for the brand has included Nature Valley's sponsorship ...

Eblex signs UKTV sponsorship deal

Contacts, includes online sponsorship, branded marketing activity to support the series and bespoke idents. Jane Ritchie-Smith, the consumer marketing manager at Eblex, said: "For us, this is the perfect ...

All About ... Football shirt sponsorship

it markets under the trade name of Aspirin, and diacetylmorphine, for which it coined the celebrated branding ... that the overall shirt sponsorship market remained buoyant in Europe and that the English Premier League was now ... and (arguably) irrational market, with a handful of teams in most national leagues taking more than three ...

Channel 5 seeks main Big Brother sponsor

Di Falco, to sell bespoke and integrated partnerships across the channel. Bampton said: "It is about offering a bespoke and integrated relationship that offers real stand-out and value." ...

Lufthansa signs up with Jazz FM

The travel show will be broadcast every Tuesday from 6pm to 7pm and in addition to the on-air trails, the sponsorship, brokered by Mindshare, will also include online, social networking and promotions linked to 'Lufthansa's Amazing Finds' marketing campaign. The show will be presented by Sarah ...

The history of advertising 7 - The first sponsored football shirt

Which is probably just as well, because it was his tenacity and sheer bloody-mindedness that started the process that saw English football dragged out of the dark ages, thereby opening it up to previously undreamed of marketing opportunities. It's a common misconception that Liverpool was the first ...

Ambrosia to sponsor Ant and Dec's ITV show

consumers the opportunity to win a family holiday at a Devon farm. Rachel Moss, marketing controller ...

Nivea takes over as This Morning sponsor

scheduling [of This Morning ] will act as the perfect platform for Nivea." Nicolo Pome, the marketing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.