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Justin Sampson takes chief executive role at Barb

31 May 2012 | by Maisie McCabe

of customer relationship marketing at ITV, is joining the Broadcasters' Audience Research Board as its chief...Research, but left in April after a cost-cutting exercise. Before that, he spent a year as the integration ... last year, announced plans to test the possible integration of TV viewing through PCs and laptops ...

Smooth Radio to launch 'Feed Your Soul' campaign

11 May 2012 | by Maisie McCabe

Smooth Radio, the GMG Radio station, is set to launch a targeted marketing campaign to promote

Commercial TV and radio remain strong in Q1

14 Mar 2012 | by Arif Durrani

2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ... advertising in 2011, accounting for 2.6% of total TV ad revenues, according to the TV marketing body ... other world market, and compares to second placed Norway (30.2%), Germany (20.6%), and the US (19 ...

Carnival Cruise Lines appoints MPG Media Contacts to £8m account

24 Feb 2012 | by Maisie McCabe

and digital. As part of Carnival Cruise Lines' bid to expand the UK market, MPG Media Contacts has been ... Lines in the UK. "With our integrated capabilities, we are perfectly positioned to create a dynamic ...

The Year Ahead for ... Radio

12 Jan 2012 | by John Ryan

of marketeers and media professionals coming through - so I'd like to see more and more of this in 2012 ...

VCCP and Comparethemarket.com top creative radio rankings

09 Dec 2011 | by Maisie McCabe

, Impression, Information and Integration). RadioGauge also confidentially compares the difference in brand ... best performing radio ads really demonstrate the importance of creative integration. Whether ... his hands on the number-one spot. Compare The Market have truly brought their brand alive ...

Radio industry launches 'Let It Live' digital radio campaign

02 Dec 2011 | by Maisie McCabe

radio tomorrow (3 December) in a strategic marketing shift away from concentrating purely on DAB sets

RAB readies 'Britain Loves Radio' campaign

16 Nov 2011 | by Maisie McCabe

marketing campaign, to promote the power of radio advertising....positions radio as an "essential and positive choice" for brand marketers and will underpin all of the RAB's marketing work undertaken over the next year. The Britain Loves Radio theme will continue across the new ...

RKCR/Y&R scoops £10m digital radio ad task

20 Oct 2011 | by Maisie McCabe

as part of a strategic shift away from focusing its marketing on the DAB format....marketing body, Digital Radio UK. The campaign will start at the beginning of December and is expected ...

Radio ad revenues to grow 5 per cent

13 Oct 2011 | by Maisie McCabe

. The absence of COI money hit the radio ad market during the first quarter of 2011, which was down 8 per cent ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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