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Nokia in Hollyoaks placement deal

and Channel 4. John Nichols, the head of marketing at Nokia UK, said: "This partnership is another example ...

Justin Sampson takes chief executive role at Barb

of customer relationship marketing at ITV, is joining the Broadcasters' Audience Research Board as its chief...Research, but left in April after a cost-cutting exercise. Before that, he spent a year as the integration ... last year, announced plans to test the possible integration of TV viewing through PCs and laptops ...

Old El Paso readies Jubilee-themed campaign

London to include the Jubilee messaging from next week. Ed Culf, marketing director at General Mills ...

ITV poaches Channel 4's creative chief Phil Lind

Lind's appointment completes ITV's marketing team. He will be charged with leading ITV's in ... marketing ; Jenny Bullis, director of media ; Adrian Last, director of ITV Studios marketing; and Paul Gilshan, director of commercial marketing and research. Lind will report to Rufus Radcliffe, group ...

Brother targets small businesses with Channel 4 sponsorship

The sponsorship is an integral part of Brother's brand response strategy, as it gears up ... -term partner for the UK's growing businesses." Joanna Williams, head of marketing for Brother UK, said ... market with "engaging, standout campaigns, that demonstrate how we can support the fantastic ambition we ...

ITV charges a premium for Britain's Got Talent ad spots

was in line with the market. The broadcaster indicated that it expects to outperform a "broadly flat" TV ad market in the first half of the year with a 3 per cent year-on-year rise, based on a flat April ...

Schwarzkopf signs as headline Big Brother sponsor

The deal, negotiated by MEC, will see branding for Schwarzkopf's Live Color XXL hair-dye products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal ... , challenges and rewards. Ben Haxworth, the head of marketing at Schwarzkopf and Henkel, said: "The brand ...

Media shops and ITV clash over demand to open books

" in the market that could impact on agencies delivering on their financial commitments to the broadcaster ... -ad revenue rose by around 1 per cent in a market up around 0.7 per cent year on year. ...

MPG tops shortlist for 2012 Thinkbox Awards

Thing' MediaCom Lucozade YES Integrated Vizeum ... in an integrated Campaign Maxus BT BT Wedding Newcomer ...

C4's Undateables campaign attracts 20 complaints

of challenging condition, and charts their quest to find love. "Both the marketing campaign and the programme ... . "Everyone featured in the marketing campaign saw posters before they went up and was happy to be included ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.