31 May 2012
| by Maisie McCabe
and Channel 4.
John Nichols, the head of marketing at Nokia UK, said: "This partnership is another example ...
31 May 2012
| by Maisie McCabe
of customer relationship marketing at ITV, is joining the Broadcasters' Audience Research Board as its chief...Research, but left in April after a cost-cutting exercise. Before that, he spent a year as the integration ...
last year, announced plans to test the possible integration of TV viewing through PCs and laptops ...
22 May 2012
| by Maisie McCabe
London to include the Jubilee messaging from next week.
Ed Culf, marketing director at General Mills ...
21 May 2012
| by Maisie McCabe
Lind's appointment completes ITV's marketing team. He will be charged with leading ITV's in ...
marketing ; Jenny Bullis, director of media ; Adrian Last, director of ITV Studios marketing; and Paul Gilshan, director of commercial marketing and research.
Lind will report to Rufus Radcliffe, group ...
14 May 2012
| by Nick Batten
The sponsorship is an integral part of Brother's brand response strategy, as it gears up ...
-term partner for the UK's growing businesses."
Joanna Williams, head of marketing for Brother UK, said ...
market with "engaging, standout campaigns, that demonstrate how we can support the fantastic ambition we ...
10 May 2012
| by Maisie McCabe
was in line with the market.
The broadcaster indicated that it expects to outperform a "broadly flat" TV ad market in the first half of the year with a 3 per cent year-on-year rise, based on a flat April ...
03 May 2012
| by Maisie McCabe
The deal, negotiated by MEC, will see branding for Schwarzkopf's Live Color XXL hair-dye products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal ...
, challenges and rewards.
Ben Haxworth, the head of marketing at Schwarzkopf and Henkel, said: "The brand ...
03 May 2012
| by Maisie McCabe
" in the market that could impact on agencies delivering on their financial commitments to the broadcaster ...
-ad revenue rose by around 1 per cent in a market up around 0.7 per cent year on year. ...
12 Apr 2012
| by Jeremy Lee
Thing'
MediaCom
Lucozade
YES
Integrated
Vizeum ...
in an integrated Campaign
Maxus
BT
BT Wedding
Newcomer ...
10 Apr 2012
| by Maisie McCabe
of challenging condition, and charts their quest to find love.
"Both the marketing campaign and the programme ...
.
"Everyone featured in the marketing campaign saw posters before they went up and was happy to be included ...