to remove filtersKrispy Kreme reignites UK push with new outdoor ads
06 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
?", and "Accidentally replied to all?" Katie De Souza, head of marketing at Krispy Kreme UK, said the campaign ...
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News groups unite to drive up revenue
19 Apr 2012 | by Katherine Levy
new national sales package of titles in a bid to drive up ad revenues in a difficult market..... Ad revenues in the regional press market remain under pressure. Revenues at Northcliffe fell 10 per ...
Is regional media over-regulated?
03 Nov 2011 | by Alasdair Reid
operation. And there might be some ad market implications, especially for those lacking clout in the media ... in local media markets." Understandably, Steve Auckland, the managing director of Northcliffe Media ... markets and the fierce competition for advertisers and audience. Local advertisers can exercise ...
All about...Regional media
23 Jun 2011 | by Alasdair Reid
advertisers to make the most of both onand offline outlets. It is also revamping its efforts to market ... the traditional notion of classified advertising and plugging into new notions of local community markets ...
Everyone's at the table now and it's very exciting, says Press jury president
22 Jun 2011 | by Matt Williams
greater indication that agencies from emerging markets are quickly catching up with traditional award
Newspaper Society creative competition opens
16 Mar 2011 | by Daniel Farey-Jones
on the Newspaper Society website . Robert Ray, marketing director, Newspaper Society, said: "Since its launch ...
Kiss 100 to kick off Christmas listener campaign
10 Nov 2010 | by Mark Banham
print, including a three-week campaign in Metro, online and viral marketing. The campaign media planning ...
St Luke's creates online film for the Newspaper Society
05 Nov 2010
of receiving a case of champagne in return. Robert Ray, the marketing director at the NS, said: "The viral ...
Local press body targets national advertisers with new campaign
31 Mar 2010 | by Ian Darby
has with readers. The activity is the latest phase of the NS' 'The Wanted Ads' marketing programme which launched in 2006. Robert Ray, the marketing director at the NS, said: "By using local media, we ...
London Weekly freesheet launches in the capital
05 Feb 2010 | by Arif Durrani and John Reynolds
: "If News International and Associated were unable to crack the tricky free London market then I ... launch 8 December 2009: The pre-launch marketing campaign that never was 8 December 2009: Marketers debate the viability of The London Weekly 2 December 2009: The London Weekly raises 5.5m ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
