29 Mar 2012
| by Nick Batten
The title, which is Bauer s first new publication since it launched Outdoor Fitness in July 2010, is due for release on 18 April.
Marketed as a "haven from the pressures of modern living", the 164-page magazine will have a print circulation of 170,000 and a coverprice of 3.90.
The bi ...
24 Feb 2012
| by Maisie McCabe
and digital.
As part of Carnival Cruise Lines' bid to expand the UK market, MPG Media Contacts has been ...
Lines in the UK.
"With our integrated capabilities, we are perfectly positioned to create a dynamic ...
21 Feb 2012
| by Nick Batten
have with their audiences through Bauer's influential brands."
Stephen Gater, consumer marketing ...
12 Jan 2012
| by Vanessa Doyle
that we got to the end of 2011 without many casualties in the magazine market and I can't believe ...
is for publishers to do some serious work on their agency marketing, rather than being inward-facing. Cost ...
their brands to our clients (especially since the demise of the Professional Publishers Association marketing ...
04 Jan 2012
| by Daniel Farey-Jones
into an authority on the growing advertising and marketing industry, Masters recruited Campaign s first editor ...
15 Dec 2011
market could take great satisfaction from the demise of News of the World. The loss of a newspaper ...
revision in marketing budgets in more than a year. However, this was tempered by the finding that business confidence among advertisers had hit a two-and-a-half-year low, with marketing executives pessimistic about ...
30 Nov 2011
| by Maisie McCabe
. Carl Fischer, head of brand marketing, Bloomberg Businessweek, said: "The initial themes of this global ...
24 Nov 2011
| by Alasdair Reid
, Closer, Empire, More, Zoo, Yours and Top Sante.
"Yes, it's a very different market these days," Eve ...
also argues that the longer-term game is about how multi-platform brands perform in terms of market share (and the demographic quality of that market share) against specific target audiences.
For many ...
03 Nov 2011
| by Daniel Farey-Jones
, and journalism, whether through editing, writing, coaching or mentoring. From 21 November I'll be in the market ...
edited Marketing and Management Today, and has been editorial director for Haymarket Business Media ...
sectors.
Although he is best known for his work in the media, advertising and marketing sectors ...
23 Sep 2011
| by Maisie McCabe
October.
The copywriters and art directors were Comedy Central marketing director Bill Griffin ...