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Bauer Media launches lifestyle magazine

The title, which is Bauer s first new publication since it launched Outdoor Fitness in July 2010, is due for release on 18 April. Marketed as a "haven from the pressures of modern living", the 164-page magazine will have a print circulation of 170,000 and a coverprice of 3.90. The bi ...

Carnival Cruise Lines appoints MPG Media Contacts to £8m account

and digital. As part of Carnival Cruise Lines' bid to expand the UK market, MPG Media Contacts has been ... Lines in the UK. "With our integrated capabilities, we are perfectly positioned to create a dynamic ...

Grazia releases bespoke edition to celebrate London Fashion Week

have with their audiences through Bauer's influential brands." Stephen Gater, consumer marketing ...

The Year Ahead for ... Magazines

that we got to the end of 2011 without many casualties in the magazine market and I can't believe ... is for publishers to do some serious work on their agency marketing, rather than being inward-facing. Cost ... their brands to our clients (especially since the demise of the Professional Publishers Association marketing ...

Campaign architect and former Haymarket chief Lindsay Masters passes away

into an authority on the growing advertising and marketing industry, Masters recruited Campaign s first editor ...

Review of the year 2011: in with the new and out with the old

market could take great satisfaction from the demise of News of the World. The loss of a newspaper ... revision in marketing budgets in more than a year. However, this was tempered by the finding that business confidence among advertisers had hit a two-and-a-half-year low, with marketing executives pessimistic about ...

Bloomberg Businessweek puts mag's 'personality' in the spotlight

. Carl Fischer, head of brand marketing, Bloomberg Businessweek, said: "The initial themes of this global ...

Will Mark Frith again prove a smash hit at Bauer?

, Closer, Empire, More, Zoo, Yours and Top Sante. "Yes, it's a very different market these days," Eve ... also argues that the longer-term game is about how multi-platform brands perform in terms of market share (and the demographic quality of that market share) against specific target audiences. For many ...

Former Campaign editor Dominic Mills to leave Haymarket

, and journalism, whether through editing, writing, coaching or mentoring. From 21 November I'll be in the market ... edited Marketing and Management Today, and has been editorial director for Haymarket Business Media ... sectors. Although he is best known for his work in the media, advertising and marketing sectors ...

Comedy Central promotes its new 'Friends'

October. The copywriters and art directors were Comedy Central marketing director Bill Griffin ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.