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Old El Paso readies Jubilee-themed campaign

22 May 2012 | by Maisie McCabe

London to include the Jubilee messaging from next week. Ed Culf, marketing director at General Mills ...

Smooth Radio to launch 'Feed Your Soul' campaign

11 May 2012 | by Maisie McCabe

Smooth Radio, the GMG Radio station, is set to launch a targeted marketing campaign to promote

Commercial TV and radio remain strong in Q1

14 Mar 2012 | by Arif Durrani

2012 Olympics. Last week, Thinkbox revealed the TV advertising market grew by 2.2% to a record 4 ... advertising in 2011, accounting for 2.6% of total TV ad revenues, according to the TV marketing body ... other world market, and compares to second placed Norway (30.2%), Germany (20.6%), and the US (19 ...

Carnival Cruise Lines appoints MPG Media Contacts to £8m account

24 Feb 2012 | by Maisie McCabe

and digital. As part of Carnival Cruise Lines' bid to expand the UK market, MPG Media Contacts has been ... Lines in the UK. "With our integrated capabilities, we are perfectly positioned to create a dynamic ...

The Year Ahead for ... Outdoor

12 Jan 2012 | by James Copley

the medium, emphasise its strengths and integrate it firmly into brand strategies where digital engagement ... as sites become capable of integrating more fully with social media, mobile and online display, retail ... they have always done. In 2012, I believe brands and agencies will begin to integrate these opportunities ...

TfL excludes payday loan companies from big money sponsorships

09 Jan 2012 | by Maisie McCabe

reform of our consumer credit market". The 2011 New Year's Eve sponsorship was taken by Diageo, which ...

Bloomberg Businessweek puts mag's 'personality' in the spotlight

30 Nov 2011 | by Maisie McCabe

. Carl Fischer, head of brand marketing, Bloomberg Businessweek, said: "The initial themes of this global ...

Clear Channel plans roll-out of LD6 format

13 Oct 2011 | by Maisie McCabe

assets in major markets will be digital by 2020. The addition of the LD6 network means that Clear Channel ...

Swiftcover races to Westfield's digital screen

11 Oct 2011 | by Maisie McCabe

their page. Amanda Edwards, senior marketing manager at swiftcover.com, said: "Once again, Swiftcover ...

Clear Channel hires AOL's Emma Newman as marketing director

13 Sep 2011 | by Maisie McCabe

Clear Channel Outdoor has appointed AOL's senior director of UK marketing, Emma Newman...Newman will be responsible for strategy, planning and implementation across marketing, research ... , across the AOL EU business from November 2009, before being promoted to senior director, UK marketing ... years, rising from regional trade marketing manager, to head of business excellence, Microsoft ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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