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The Year Ahead for ... Cinema

12 Jan 2012 | by Simon Willis

to the share of cinema advertising space, Digital Cinema Media and Pearl Dean have the market firmly ... and Pearl Dean develop adserving. As this grows, a later market will operate and this will drive revenue ...

Big Brother product placement deal for horror film

19 Aug 2011 | by Maisie McCabe

August), an integrated ad campaign, negotiated by Aegis Media's Carat, will promote the competition ...

Rees is eager to prove he's not yesterday's man

02 Jun 2011 | by Maisie McCabe

in the media sales industry, there were many well-qualified candidates in the market. These included ... out of the market for a long time and he hasn't ever really been in mainstream sales," Steve Platt ... cinema market. He gave a share of voice to cinema that was bigger than what it represented and that ...

Can cinema stay confident?

19 May 2011 | by Alasdair Reid

that surrounds the film occasion. It is now time for distributors, exhibitors and sales houses to integrate their approach to business and marketing." ...

DCM hires Simon Rees as managing director

05 May 2011 | by Maisie McCabe

Rees will oversee all commercial and operational aspects of the DCM business, which, following the addition of the Vue cinemas contract at the end of last year, now accounts for around 80 per cent of the cinema ad sales market. Since leaving his role as the chief executive of Mindshare in 2002, Rees has ...

Vice secures investment from WPP and MTV founder

05 Apr 2011 | by Maisie McCabe

-figure dollar amount from MTV founder Tom Freston, marketing services group WPP, and merchant bank The Raine...Vice will use its new resources and relationships to "aggressively expand" globally, focusing on emerging markets such as Brazil, China, India and South Korea, and is currently in the process of building a network of international studios. Freston and representatives from WPP and The Raine Group ...

Asia surpasses Western Europe's adspend

06 Dec 2010 | by Daniel Farey-Jones

German market in 2011, taking third place after Japan and the US. The UK is forecast to hold on to its position as the fifth-largest market until 2013, but will be challenged by Brazil. Brazil will grow to $18 ...

Green & Black's hires Brave for first cinema ad

14 Oct 2010 | by Sara Kimberley

of an aggressive push by Green and Black's to drive growth following a fresh marketing strategy. The appointment was handled by Mark Palmer, a former marketing director of the premium chocolate brand. Palmer is heading the brand's marketing on an interim basis following the departure of head of global marketing ...

Strongbow turns its tap off to bankers in new viral

31 Aug 2010 | by Sara Kimberley

dimension to our marketing programme for Strongbow, which this year encompasses TV and radio campaigns ...

Lego to run 3D cinema ad around Toy Story

30 Jul 2010 | by Sara Kimberley

The ad was created by Dazzleship and features animated 3D Lego 'Toy Story' minifigures of characters such as Jessie, Bullseye, Woody and Buzz. The deal was agreed by Lego UK s marketing director Fiona Wright, Carat Sponsorship s Rob Honeywood and Pearl Dean s account manager, Joe Copeman ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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