Smooth Radio, the GMG Radio station, is set to launch a targeted marketing campaign to promote
four years, sewing up half of the smartphone market and likely to hit 60 per cent by the end of 2012 ... will see executions that integrate voice, motion and touch to connect with audiences in new, more impactful ...
Tom Uglow and Steve Vranakis, from the UK Google creative lab, discuss how to market products...'s raison d'etre. It exists to market Google's new offerings - everything from its Android mobile operating ... Andy Berndt was hired from Ogilvy New York, charged with invigorating the marketing team with a ... -makers and storytellers, a lot of whom have agency backgrounds", who form the creative backbone of Google's marketing team ...
integrated marcoms business just 15 months earlier. Jeff Dodds, executive director of Brand and Marketing ... ". The review, brokered by Oystercatchers, is set to bring an end to the consolidated marketing approach adopted by Virgin Media last May , with direct marketing no longer grouped into the same review process ...
Celebrating The Goal with our production partner, Plum Pictures. We had a target of 30 markets running it in prime TV slots, and ended up with 111 markets airing it. BEN KERR, CREATIVE DIRECTOR, DRUM ...
to download the application via the Android Market, or obtain it preinstalled on some Android devices ...
Speaking at the Mobile World Congress in Barcelona yesterday, Sorrell said the app market has ... growth markets such as China where there are 700-750 million people have got mobiles. "It's going ... the mobile market and social networks, saying that Facebook's latest valuation of $60bn was "frothy ...
with Google that focused on data-driven media buying in the (then) emerging display market. Two years later ...
The three-month campaign will run across TV, online, and mobile, kicking off on 3 October, and will also look to market the company's claim that it offers lower costs than its rivals. The ad features ... of enabling people to secure the medical care they need. Cheryl Toner, group marketing and communication ...
was launched when only one in 10 people had a mobile phone, and people found the market confusing. "Orange came ... the marketing director Chris Moss, who appointed WCRS, for overruling market research that indicated Orange ... that branding and marketing had added 2.9bn to Orange's value, the real value added was much higher ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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