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Sorrell bids to diversify WPP with tech launch

24 Apr 2012 | by Daniel Farey-Jones

venture BrandEdge, which they claim unifies "marketing and technology expertise" and brings together "the full spectrum of digital marketing activities including creation and management of digital properties ... the business], I think it s because we harness the technology of Infosys with the marketing power of Fabric ...

How HTML5 is coming to the rescue of the ad industry

19 Jan 2012

offer the best marketing potential - and when is the right time to employ them. There is no point ...

WPP acquires US digital agency Rockfish

22 Aug 2011 | by Daniel Farey-Jones

strategic consulting, technology, mobile, design and digital marketing services to clients including Walmart ... in fast-growing sectors and markets, and further strengthened its capabilities in the digital marketing ... invested in US motorsport marketing agency Just Marketing International, becoming the third ...

WPP merges digital agencies to launch Possible Worldwide

16 Feb 2011 | by Mark Banham

Possible Worldwide, a new interactive marketing agency with 18 offices....said: "Possible Worldwide was created to respond to marketers simultaneous needs for new and disruptive business strategies, digitally-lead marketing ideas, and the data, technology and scale needed ...

VIDEO: Sorrell on apps, mobile and social networks

16 Feb 2011 | by Daniel Farey-Jones

Speaking at the Mobile World Congress in Barcelona yesterday, Sorrell said the app market has ... growth markets such as China where there are 700-750 million people have got mobiles. "It's going ... the mobile market and social networks, saying that Facebook's latest valuation of $60bn was "frothy ...

Digital Marketing Group profits drop 14%

23 Nov 2010 | by Daniel Farey-Jones

Revenue and pre-tax profits have dropped at Digital Marketing Group, with chief executive Ben...Digital Marketing Group owns the 20:20 agency brand and operates in e-commerce and data services, which it said was still waiting for a recovery in financial services. The company's results ... uncertainty within our market sector which is delaying our return to significant growth. We are managing our ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off the preconceptions of other marketers and ploughing its own furrow. As is customary at these affairs ...

Facebook admits Beacon ad serving error

14 Apr 2008 | by Ian Darby

at what works in lab work with marketers. Delegates at the Festival provided Facebook and its social ... of delegates said social marketing would perform an important role in their advertising and marketing ...

Pattison to mastermind i-level expansion

25 Jan 2007 | by by Ian Darby

critical mass as an independent company. Pattison said: Digital is the new frontier of marketing ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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