How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
offer the best marketing potential - and when is the right time to employ them. There is no point ...
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Ikea turns to Pinterest for first Indian-inspired range
15 May 2012 | by Matthew Chapman
Weichselbaumer, relationship marketing manager at Ikea, said: "Decorating your home can be a lifelong journey. It ...
WPP merges digital agencies to launch Possible Worldwide
16 Feb 2011 | by Mark Banham
Possible Worldwide, a new interactive marketing agency with 18 offices....said: "Possible Worldwide was created to respond to marketers simultaneous needs for new and disruptive business strategies, digitally-lead marketing ideas, and the data, technology and scale needed ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ... to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off the preconceptions of other marketers and ploughing its own furrow. As is customary at these affairs ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
