of an integrated campaign designed to help the classic brand resonate with younger teenagers....prove Wagon Wheels are filed with "Martian mallow". Simon King, head of marketing at Burton's Biscuit ...
venture BrandEdge, which they claim unifies "marketing and technology expertise" and brings together "the full spectrum of digital marketing activities including creation and management of digital properties ... the business], I think it s because we harness the technology of Infosys with the marketing power of Fabric ...
The group, which operates four museums, including London s Science Museum, is looking to appoint between three and four digital agencies to work on its digital marketing. It has issued a tender and plans to invite at least five agencies to pitch for a place on its new digital roster. The process ...
Momentum UK, the integrated marketing agency, has been appointed to handle JK Rowling's latest...Replacing the incumbent agency, Adam Eve, Momentum has been briefed to define and develop the overall marketing strategy for Pottermore in addition to cultivating ongoing engagement via integrated ... moving forward, Momentum will bring a wealth of experience in integrating social and digital into broader ...
. The campaign was created by French music marketing agency My Love Affair, which launches in London today (14 ...
FanCam. Julian Pate, head of marketing for Manchester City, said: "The idea was to engage fans ... football clubs to embrace digital marketing to drive a deeper connection with fans include Tottenham ...
, marketers and agency staff flocked into the Nevada desert in search of the next thing that will "change ... enough. Marketers need to develop a strategy based on relevant content (predominately video-based going ... market with devices that will be faster and more powerful, with less battery consumption and mobile ...
offer the best marketing potential - and when is the right time to employ them. There is no point ...
of speculative money into food markets, sending prices spiralling out of control. "Volatile prices only ...
agencies in the world. This reputation has led to the marketing monoliths sniffing around the network ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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